MAM

Can politicians have a brand value?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/27/Narendra%20Modi.jpg?itok=WVQevfEh

MUMBAI: The Bhartiya Janta Party seems to be riding high on its prime ministerial candidate, Narendra Modi, especially in the digital world it seems. After offerings like two smartphones - SmartNaMo Saffron One and SmartNaMo Saffron Two, mobile games like Modi Run and Narendra Modi: Game, now there’s a NaMo online store launched by Take India Beyond Merchandising that would sell everything from t-shirts to stationery.

According to a media report, all the items sold on the site are inspired by Modi’s lifestyle and values. The products are differentiated in categories as NaMo Mantra, NaMo Lekh and NaMo Tech.

While the idea seems really interesting on the face of it, if we look back we can hardly think of a politician making a brand. Even after thinking hard the only Indian politicians/political leaders who come to mind to have inspired the masses in terms of products are people like Mahatma Gandhi whose Gandhi topi is still worn by the masses at the time of protests; Indira Gandhi’s style of wearing saris has not only been adapted by bahu Sonia Gandhi but many women who stand to fight for a right; Jawahar Lal Nehru takes the credit for making more than one thing popular including the red rose, the Nehru jacket and topi. Internationally, US president John Fitzgerald Kennedy was a big brand followed by people across the globe.

And since the number of such politicians could be counted on finger tips, we really wonder if politicians can become brand endorsers? “They surely can,” remarks veteran ad man Prahlad Kakar, who thinks that Modi is a big brand in today’s time.

Kakar says that if a politician maintains a stature and charisma big enough to draw the masses, he can become a brand and have a shelf life too. “The chai wallah remark by Modi has pulled the masses and if the online store keeps the focus of the promotion around that, they will benefit hugely,” he quips. According to Kakar, a campaign like “Chai Wallah Upaay Wallah Hai”can really work wonders for brand NaMo.

And it is not just Kakar, even brand consultant Harish Bijoor thinks that in today’s time politicians have become more like a symbol. “The way the actors sell as a symbol, now politicians will sell as well. Right now Narender Modi is very popular among the masses and that is the reason behind so many people making profits out of brand NaMo. However, it may be short-lived. The brand value will survive only till the time the politicians are popular and in sight,” he remarks.

Interestingly, they won’t be surprised to see other politicians becoming a brand. The possibility of products made around the styles and values of Arvind Kejriwal, Rahul Gandhi (if he survives in the upcoming political battle), Vasundhara Raje among few others, getting popular is high.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/bbh.jpg?itok=UzZXqaqE
BBH India releases health campaign with real cast and crew

In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/Chetan%20bhagat.jpg?itok=UqaFusru
Chetan Bhagat unveils new venture logo on UC News

MUMBAI: India’s best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group. In a letter to his fans, also shared...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/OYO.jpg?itok=t5qrWWVw
OYO among LinkedIn's top 10 for job-seekers

MUMBAI: Action and engagement by over 500 million LinkedIn members have put OYO among the top 10 companies in India that attract the best talent. It is the only hospitality player among the top ten, rubbing shoulders with marquee global and Indian companies such as Alphabet, Amazon, Flipkart, KPMG...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/activa-4g.jpg?itok=_Nongxzv
GenNext defies age-related myths, Dentsu's Honda Activa 4G TVC shows

MUMBAI: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa - India's No. 1 selling two-wheeler brand. Developed by Dentsu One, a Dentsu Aegis Network agency, the TVC was launched with the World...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/lindsy.jpg?itok=4s_EENUR
Maxus' Lindsay Pattison to lead change initiatives across GroupM

GroupM, the world’s leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/vivek%20gaur.jpg?itok=D9gN5IUe
Indian brand Yepme enters Middle East with Souq.com, after its success in Europe & US with Amazon

MUMBAI: After successful launch of Yepme in UK, Europe and US in association with Amazon’s global selling program. Yepme today announced its launch on Souq.com – the leading online marketplace in Middle East – for selling its merchandise in key Middle East markets.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/group-m.jpg?itok=yBApxCjJ
GroupM launches Motion Content Group to meet demand for new economic models

MUMBAI: GroupM, the world’s leading media investment group, today announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the ever-growing market demand for new economic models for premium content across the entertainment and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/sahil.jpg?itok=pB95Jcms
iCubesWire bags Sanghi Cement mandate

iCubesWire, a leading Digital Marketing Solution and concept provider, recently won the digital marketing mandate for Sanghi Cement, a brand name of Ravi Sanghi Group dealing in cement production and distribution in Western India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/star-sports.jpg?itok=JH98y5nN
Star Sports' TVC underlines fan's limitless love for India-Pakistan cricket

Star Sports’ latest TVC for the ICC Champions Trophy 2017 campaign is a take on the magnetism of India - Pakistan cricket matches. India vs Pakistan matches across formats have created some moments of great significance in cricket, making it one of the biggest sporting rivalries in the world. On...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories