11 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 86
 
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

TRAI ad cap case: Judgement day dawns?
After rounds of arguments from broadcasters and TRAI counsels, the TDSAT is set give direction today in the backdrop of a recent SC decision that the tribunal has no power to decide on regulatory body's regulations.

Music channels see uptick in OTS in week 49
 Chrome data analysis surprisingly showed a rise in OTS amongst music channels, even as news and Hindi GEC lost ground in week 49.

“English movie channels are niche in no way”
 In this instalment we look at how Movies Now is faring in the English movie genre.

DDB Mudra Group elevates Aditya Kanthy & Amit Kekre
The agency unveils strategic planning agenda as it appoints heads for the vertical.

TRAI asks DTH operators to provide interoperability of STBs
 

Global Advertisers appoints Sudhendu Ram as marketing head

‘American Hustle’ gets ensemble award from Palm Springs Film Festival

Focus sets Ryan Reynolds sci-fi thriller ‘Selfless’ for winter 2015

 

Lavneesh Gupta appointed as RBNL’s COO for its TV biz

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Adani Wilmar plans to position Farm Pik apples as FMCG brand
Flipkart.com launches ‘In-a-Day Guarantee’ at Rs 90
Big B is the Shahenshah of Twitter too
Bakshi-McDonald’s dispute dries up joint venture’s cash flow
Source: Hindu Business Line
   
Walmart to expand tech centre at Bangalore as it takes on e-commerce rival Amazon
Ventriloquism in social media and advertising: How it helps brands
Twitter adds photo sharing to direct messages
Lakshmi Mittal in talks to buy stake in Delhi Daredevils
Source: Economic Times
   
Twitter rises most since IPO on advertising product optimism
Source: Livemint
Mumbai: Advertising agency owner had consumed coke, alleges five-star rape survivor
India ad revenues to grow 11.3% in 2014, forecasts Magna Global
Source: DNA
   
2013’s most popular YouTube ads
Source: CIOL
   
Google rolls out +Post ads, new ad format with focus on social features
Source: Think Digit
   
Ranbir Kapoor grabs Rs 12 crore for a Biscuit ad!
Source: Total Filmy
   
2013: 10 most-viewed YouTube ads in India
Source: IBN Live
 
International News
Is the FCC's Latest Study an Attempt to Bring Back the Fairness Doctrine?
Comedy Central Orders 3 More Seasons of Tosh.0
Danone Picks Carat for North American Media
Wieden Media Leader Tom Winner Retires
Adweek's Ads of the Year: How Many Do You Recognize?
Publicis Creates New N.A. Unit; Bruce Named CEO
Source: Ad Week
   
ITV films quick-turnaround ad at Hobbit premiere
Source: Media Week
Apple's iTunes Radio Hires Sales Exec From Cumulus Media
Source: Ad Age
   
Mobile ads forecast to account for more than third of new ad revenue by 2016
Source: The Guardian
   
Advanced Advertising Company Simulmedia Closes $25M Funding Round
Source: Variety
   
New advertising hopes spark rally in Twitter
Source: Cbs News
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