MAM

DDB Mudra Group elevates Aditya Kanthy & Amit Kekre

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2013/12/11/svdsv400.jpg?itok=bkY_O8pe

MUMBAI: Aditya Kanthy and Amit Kekre, currently senior VPs, DDB Mudra, have been elevated to the role of national strategic planning heads by the agency.

In their new roles, Kanthy and Kekre will jointly take on the national mandate of looking after strategy and planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp and Remedy.   Arun Sharma in Delhi and Rajesh Sharma in Bangalore will work closely with Kanthy and Kekre respectively.  

On the elevations, DDB Mudra Group group CEO & MD Madhukar Kamath said, “Aditya and Amit make a formidable team, both thorough with all facets of strategy planning, yet each with their unique worldview. They have both contributed greatly to strengthening the agency's creative-effectiveness credentials and I am sure together they will take it to greater heights.”

During his decade long stint with the DDB Mudra Group Kanthy has contributed to some of India’s most loved brands and trusted companies and has over a dozen wins across categories (including health & digital) at the Effies.

Kekre began his planning career in 2001, and has worked with agencies in India and abroad. He was featured as one of 10 best planners across Asia Pacific by Media Magazine. On his new role, he said, “Imagination is the beginning of all planning. The last two and a half years I?ve been with DDB Mudra, I am glad this personal belief has found a turf on which it flourishes. Ours is a truly remarkable team - as adept with tools and processes, as it is with the most fundamental aspect of all communications? exploring people, imagining a different reality, imagining newer narratives. I am proud of our unique and in more ways than one, 'total' planning offering. Aditya is an amazing mind. The two of us together are only one of the visible signs of DDB Mudra?s core pillars, Together, we are better.”

"DDB Mudra has a legacy of putting strategic thinking at the heart of the work we do. Over the years our management has displayed a serious commitment to planning by investing in an excellent team across the country and it's been paying off. The product's improved, our clients vouch for the quality of the thinking and the planners have forged deep partnerships with the creative and account management teams. With top class brand, media and activation planning under the same roof, we could lead the way in shaping the discipline. Amit's a terrific partner, we enjoy working with each other and we're raring to go”, said Kanthy.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/vodafon.jpg?itok=lb5i0Kdt
Vodafone encourages eco-friendly 'visarjan'

Vodafone India HAS unveiled its unique initiative ‘Vodafone Eco-Ponds’ on the occasion of 125th anniversary of Ganeshotsav celebrations in Pune. Vodafone’s Maharashtra & Goa circle has partnered with Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL) in an attempt to help...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Six_Inches-Pravin_Shah_0.jpg?itok=dWOHNLqn
Six Inches bags creative responsibilities for five brands

MUMBAI: Mumbai-based creative ad agency Six Inches Communication is excited to add new clients to their portfolio. These are -- B. Lab, Caressaa Spa, Karcher India, QuikMart and Global Wellness Day. Except for QuikMart, all of the brands were part of a multi agency pitch.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Untitled-1_0.jpg?itok=g_TkVpHZ
Publicis India pockets Big FM mandate

MUMBAI: Reliance Broadcast Network Limited’s radio station Big FM now has a new creative team on board. It has appointed Publicis India as its creative agency. The agency’s Delhi office will be managing the brand’s activities. With this, the listeners will surely look forward to more innovative...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Tejinder%20gill%20truecaller.jpg?itok=S1WV_3HC
Truecaller claims 3X ad growth, VP cites Patanjali's unprecedented rise

MUMBAI: Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/SVG-Columbus.jpg?itok=MZvkXIIK
SVG Columbus wins Sportzlive's digital duties

SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, India’s only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/HUNGER.jpg?itok=JwDY_Htn
LG launches #HungerFreeIndia campaign

LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come forward and take pledge to avoid food wastage and thus, help eradicate hunger.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/India%20v%20Australia.jpg?itok=ctUxAYXm
Star Sports releases TVC of Kangaroo facing off a Tiger, from 17 Sept

MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a Kangaroo facing off a Tiger. The five-match ODI series which will be followed by three T20Is starts on 17 September, 2017. It is claimed that the TVC has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/Untitled-1.jpg?itok=7LKG6iGA
Be smart in phone buys, say kids in Flipkart TVCs

MUMBAI: Smartphones are a basic necessity today and consumers spend a great deal of time researching on what’s the best model suitable for them. Most consumers often end up questioning their decision when it comes to a smartphone purchase, as they can never be sure if there is a better deal on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/pensol.jpg?itok=JPja7hDv
Pensol campaign shows what dreamers could do

Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories