6 Aug 2013 Newsletter Subscription

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Volume 36 - Issue No: 2
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

ESPN attempts to expand viewer base with IBL
 Another attempt is being made to build viewership for another sport: badminton. Will the IBL work for ESPN and Star Sports 2?

Airtel Digital TV services Q1-2014 losses halve as compared to Q1-2013
 Airtel's Digital TV services business contributes Rs 490 crore to Bharati Airtel's Q1-2014 total net revenues of Rs 20,2263 crore.

Tara Newz looks for survival strategies
 The Bengali news channel - which is currently surviving on government support - wants to launch a sponsored sport slot to bring in some revenues.

Bhaag Milkha Bhaag inches towards Rs 100 crore club

 
 

Ogilvy & Mather bags Center Fresh campaign

Saif Ali Khan to endorse Oxemberg

James Cameron plans out an 'Avatar' movie quadrilogy

Ex-Fox studio executive Rothman to make films for Sony
 

Draftfcb Ulka appoints Menaka Menon as head strategic planning
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Sony bets on wedding photography
I Brands Beverages to launch wine, vodka
Newsweek to be purchased by IBT Media
No need to acquire local tea brands, says Tata Global Beverages
Source: Hindu Business Line
   
Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids’ channels
Source: Nagaland Post
   
comScore Measurement Now Available On LiveIntent Network
Source: IT News Online
   
Kate Hudson shoots new ad with nephews
Source: Times of India
   
New ad by British Airways tugs at heartstrings
Source: DNA
   
"Our ambition is to be a content producer across screens"
The rising
Dabangg meets Rajnikanth
Deals at the neighbourhood market
"The toy that gives me the most joy is the tabla"
Bits & bytes: Publicis, Omnicom merge to create world’s largest advertising company
DAVP not dominant ad body for government, rules Compat
Source: Financial Express
   
Chennai Express chugs into seven new markets
Source: Business Standard
   
BCCI moves SC against HC order declaring probe panel illegal
Source: Livemint
 
International News
David Levy Named President of Turner Broadcasting System
What Twitter Is Saying About Washington Post Sale
RNC Threatens NBC, CNN Over Hillary Clinton Programming
JCPenney Turns To Kraft's Debra Berman For Marketing
WPP's m/SIX Enters the U.S. Market
New Time Inc. CEO Joe Ripp Taps Outsider for First Hire
Ship My Pants Helps Draftfcb Keep Creative Lead on Kmart
Source: Ad Week
   
Twitter and Kantar Media form strategic partnership
Source: Media Week
   
CPMEo and Gazing Time will be the Future of Web Advertising
Source: Search Engine Journal
   
Nokia Bashes The iPhone's Camera Using Apple's Advertising Style
Source: Business Insider
   
Facebook Hires First CMO Gary Briggs From Google
Source: AD Age
   
Facebook Is Ruining Facebook – Again: Here Come Video Ads
Source: Yahoo
   
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