Tara Newz looks for survival strategies

KOLKATA: TARA (Television Aimed at Regional Audiences) Newz, one of the surviving TV channels of the redundant Saradha Group's media business apart from Tara Muzik, plans to introduce a sponsored slot for sports news sooner to keep the show running, after witnessing hard times few months ago.


“It is a new concept and still is in the planning stage. We are looking at a daily slot of 15 minutes-30 minutes,” says Tara Newz chief reporter Dipankar Nag, speaking exclusively to on Monday.


Nag did not mention by when the viewers can watch and enlighten themselves with developments in the sports world.


A Kolkata-based media professional praised the new initiative taken by Tara TV saying that the sports capsule could do well, but long term sustainability is what should be borne in mind. “Tara Newz must look at marketing it nationally,” he says, on the conditions of anonymity.


It is learnt that the company has roped in investments from Kolkata based institutions, which are eager to help the Tara brand in its revival strategy initiative.


The rebirth of the first 24x7 Bengali news channel and music channel-Tara Newz and Tara Muzik respectively deserve special mention.


Many media ventures of the Kolkata headquartered Saradha Group like Sakalbela, The Bengal Post, Azad Hind, Prabhat Varta and the Seven Sisters Post among others closed down after its chit fund went bust.


But the employees of Broadcast Worldwide Limited (BWW) which runs Tara Newz and Tara Muzik, after getting the closure notice from Saradha group, formed an association called ‘Tara TV Employees Welfare Association’ on 16 April 2013, with an aim to keep the channels on air on their own.


“Only two channels of Saradha group could survive. The whole of the city woke up and the fight was not to keep the channels on air, but it was a movement to preserve Bengali culture,” remembers a retired state government official.


TARA reaches out not only to Bengalis in West Bengal and Bangladesh, but to all Bengali speaking people of the world, further elaborates Nag.


Nag, who is the secretary of the Tara TV Employees’ Welfare Association, and who has been entrusted with the responsibility of running the two channels by the Calcutta High Court said that the state government has been giving an ex-gratia payment of Rs16,000 each to the 168 employee of the two channels since the past three months from the Chief Minister’s Relief Fund. “We get the salary payment by the 28th or 29th of the respective month,” he says.


The two Bengali channels were bought by the Saradha Group in the year 2011 but the licence continued to be in the name of the old owner, says Nag.


Nag clarifies that the state government was planning to take over the management of the channels only; there was no eagerness to buy them.


“The state government provided Rs 26 lakh from the CM's relief fund to run the channels. The government shall not take the liability of the channels which accounts for nearly Rs 6 crore,” confirms Nag.


The employees, knowing that the channels cannot hope to survive on government dole alone, have been trying to bring in advertising revenues, it is learnt.


“We are in almost the same position from where we started our struggle. Only I can say, we, the employees are still fighting to survive with the hope and support of our chief minister Mamata Banerjee,” says Employees’ Association senior general manager-admin and finance and president Indrajit Roy.


Nag adds that “Many financers have shown interest to pump in money.”


If they manage to convert that interest into action, Tara could well once again rise like the evening star.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories