29 Aug 2013 Newsletter Subscription

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Volume 36 - Issue No: 18
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

Diya aur Baati hum: Two years on, the flame continues to burn bright
 Star Plus asserts that the leader among the 9pm shows has succeeded due to its strong and evolving story and relatable characters.

Kolkata's cable TV customers feel CAF heat as blackouts spread
MSOs say that subscribers have been rushing to fill CAFs following switchoffs. 30,000 deactivated STBs were activated on receipt of forms.

I&B officials: Digitisation drive will accelerate further
 Expect no laxity in cable TV digitisation commitment in election year, they say. Deadlines likely to be compressed.
 

Coca-Cola India announces top level organisational changes

Dentsu paints new campaign for Dulux

Paramount bundling ‘World War Z’ and ‘Star Trek Into Darkness’ as double feature

Fandango acquires Quantum Rewards, now #1 in movie ticket promotions
 

Sony Music Jive claims to be most downloaded app
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
FDI in multi-brand retail to face heat in Rajya Sabha today
V-Mart bets last penny on fashion, lifestyle
Sun to pull out 18 channels from Reliance Big TV bouquet
Source: Hindu Business Line
   
How brands are using photos on social networks for consumer engagement
The urban dictionary of advertising - II
Dhishum dhishum in a slowdown: More brands fight it out in marketplace
Control Halt Delete: ASCI's revamp lays to rest all complaints against it
Globe Trotter: For a new digital makeup
Best and Bekar ads of the week
Source: Economic Times
   
Nissan to have self-driving car on market in 2020
Source: Livemint
   
Broadcasters to contest Trai charge on ad limit in court
Titan rebrands to reflect broader horizon
Source: Business Standard
   
Yahoo Aims for Consistency with Site Redesign
Source: Computer World
   
Sony set to launch Xperia Z1 aka Honami in India on September 18
Barcelona's new ad featuring Messi and Neymar goes viral
Source: DNA
 
International News
Study: McDonald's, Burger King Rely on Giveaways, Not Food, to Lure Kids
Facebook's Global Mobile Ad Share Jumps to 16%, Per eMarketer
Cutwater Wins Ariat Creative Account
H&L and Davis Elen Land Regional McDonald's Accounts
Martini Media Gets $14 Million in New Round of Financing
Ad of the Day: Guerlain Goes to the Ends of the Earth in the Year's Most Lavish Spot
Source: Ad Week
   
Twitter hires former TicketMaster CEO Nathan Hubbard as head of commerce
Source: Media Week
 
Europe holds back global TV ad recovery
Source: Advanced Television
   
FTC fines cable TV operators over false advertising
Source: Taipei Times
   
World Cup advertising bonanza to lift Lord Coe's Chime
Source: Telegraph.co.uk
   
The Growing Impact Of 'Native Advertising' On Brand Marketing
Source: Forbes
 
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