28 Aug 2013 Newsletter Subscription

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Volume 36 - Issue No: 17
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

Zenga TV has high growth ambitions in the mobile TV segment
 Word of mouth marketing through mobile retailers has led to maximum viewership for it in the rural areas. SPECIAL REPORT

Pubcaster DD does high definition twist
 The pubcaster is setting up high definition production studios in its centres all over India. Some 10 HDTV channels are planned.

Stakeholders have until next week for TRAI consultation paper
 The stakeholders, who had been asked to file their responses today, have now been granted an extension till 3 September.
 

Ogilvy 'Made For' Vodafone network campaign

Saugato Bhowmik appointed as head, consumer products business at Viacom18

Tina Fey and Amy Poehler may return to host the Golden Globes

Chadwick Boseman to play James Brown
 

SkyHub innovates for LG Smartphone
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Kellogg’s eyes a bite of ethnic breakfast cereal market
PepsiCo may acquire up to 25% stake in Balaji Wafers
Star Bazaar to focus on fresh food, smaller stores
Zee to launch new channel
Arvind to launch apparel brand next year
RCom in talks for stake sale in undersea cable business
Source: Hindu Business Line
   
Realty bites: Brand owners tie up with malls to escape high rentals in Mumbai, New Delhi
Retailers focus on consumer connect to beat slowdown
Law & Kenneth may join hands with Saatchi & Saatchi
Source: Economic Times
   
Advertising agencies yet to submit structural stability forms
Source: Deccan Chronicle
   
Trai takes broadcasters to court over ad cap violation
Source: Livemint
   
Saugato Bhowmik joins Viacome18 as head, consumer products business
Colgate, Oral-B brush against each other
Colgate review petition against HUL ad dismissed
Source: Business Standard
   
Kajol promotes handwashing campaign
Source: Indian Express
   
Barcelona's new ad featuring Messi and Neymar goes viral
Source: DNA
   
US judge approves Facebook privacy settlement over ads
Source: Financial Express
 
International News
Fox Sports 1 Studio Shows Stumble Out of Gate
Hulu Nabs New Original Series From Lionsgate
Twitter Taps Former Ticketmaster Chief to Build Social Commerce
Martini Media Gets $14 Million in New Round of Financing
Yahoo Brings Its Native Ads to Redesigned Sites
Ad of the Day: Audi Finds Unlikely Endorser in the Boxing Ring
Source: Ad Week
   
BT and Channel 4 ditch inflexible ad strategy
Source: Media Week
 
Advertising watchdog defends 100% Pure catchphrase
Source: New Zealand Herald
   
The Next Great Advertising Blip Is Just Around the Corner
Source: AdAge.com
   
Google Battles Facebook To Retain Top Spot In Advertising
Source: ValueWalk
   
Digital Advertising Reaches Critical Mass in SA
Source: AllAfrica.com
 
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