23 Aug 2013 Newsletter Subscription

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Volume 36 - Issue No: 14
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

TVT gives us power to negotiate better: Broadcasters
 While channels are happy with the new rating system, the advertisers still refer to the old method (TRPs) and feel that for TVTs to become a referral point will still take time.

Sony highest gainer in week 33, Life OK back to five
Week 33 of TAM sees Sony as the biggest gainer; Star Plus continues to lead even as Colors and Zee remain at number two and three.

ESPN Star Sports gives English football league the Hindi touch
 The broadcaster is reaping the rewards of carrying dual audio feeds for the BPL in this season.
 

Apollo Tyres announces three year partnership with Man-U

Aegis Media's Vizeum India appoints Subhas Warrier VP - South India

Benedict Cumberbatch exits Guillermo del Toro's 'Crimson Peak'

Wyatt Russell, son of Kurt, to joining Channing Tatum, Jonah Hill in '22 Jump Street'
 

DDB Mudra and McDowell's 'BossPatrol' to save you from trouble
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Volkswagen India launches Cross Polo at Rs 7.75 lakh
Coca Cola bottling plant inaugurated in Greater Noida
Bajaj Corp acquires Nomarks brand
Source: Hindu Business Line
   
FDI in news channels, FM radios may be raised to 49%: TRAI
Source: CIOL
   
Titan Eye Plus woos older consumers with Flair
Source: Campaign India
   
Lumia 1020 ad mocks Apple-Samsung rivalry, highlights 41-megapixel camera
Source: NDTV Gadgets
   
Delhi high court decision may give competitive advertising a boost
Yahoo tops Google for US web traffic in July
Source: Livemint
   
Vodafone trades off F1 branding for a network among SMEs
Coca-Cola bullish on long-term growth in India
Amul aims to double exports turnover this fiscal
Source: Business Standard
 
International News
Facebook Makes Play for Local Ads
Red Bull's Instagram Video Shows How Engagement Is Done
Airbnb Wants to Make a Movie Out of Vines
GAO Report on Patent Lawsuits Could Help Reform Efforts
What's Taking Time Warner and CBS So Long?
Pandora Says Its Mobile Video Ads Are Heating Up With Brands
Source: Ad Week
   
YouTube signs international licensing deal with PRS for Music
Source: Media Week
News Corp reveals plan to boost advertising following paywall launch
Source: The Guardian
   
Facebook clicks on Shutterstock for advertising
Source: USA Today
   
Super Bowl Ads: Fox Seeks $4M for 30-Second Slot in Big Game
Source: Variety
   
Mobile Advertising Will Sprint Past Desktop Ads In Four Short Years
Source: Forbes
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