21 Aug 2013 Newsletter Subscription

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Volume 36 - Issue No: 12
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Nickelodeon-Unilever-Amagi enter advertising geo-targeting deal
 With this partnership, viewers of the channel will see different versions of the same ad from marketing behemoth Unilever, depending on their location.

Zee's digital plan: Apps for all
 With a growing number of GECs and fierce competition, Zee TV has adopted a comprehensive digital strategy to stay connected with its viewers. SPECIAL REPORT

NBA welcomes Tewari’s proposal to delay ad cap
 A forced curb on advertising will have a catastrophic impact on revenues of news broadcasters forcing many to take drastic steps, said NBA today.

Despite lower revenues, Eros International delivers blockbuster results for Q1-2014
 

MEC India appoints Ajit Gurnani as head, West

Martin Scorsese's World Cinema Foundation brings eight rare films to Hulu

Adrien Brody to star in Houdini miniseries on History
 

Benny Augustine joins Webchutney as director - finance
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Ad-time cap may mean Rs 500-cr loss, says news broadcasters body
‘18 single brand retail FDI proposals approved till May 2013’
Parle offers smaller cookie as slowdown, input costs bite
Source: Hindu Business Line
   
Amitabh Bachchan opens his family albums for an ad-film
Source: DNA
   
Bheegi Billi, Betel Nuts now endorse top brands like HUL, Nestle, Coca Cola, Dabur
Why retail giant M&S prefer ‘womanism’ to feminism in its new ad?
NCC Urban to market UAE firm Avant's products in Chennai
News channels welcome Manish Tewari's call for extension of ad cap
Source: Economic Times
   
Call for entries for the 5th Laadli Media and Advertising Awards for gender sensitivity 2012-13
Source: Times of India
   
Google patent points to a pay-per-gaze advertising model in the future
Source: NDTV Gadgets
   
Despite headwinds, consumer durables companies hopeful of festive sales
Reebok takes fresh guard in India
Source: Business Standard
   
Indian FMCG cos eye foreign shores for mineral water brands
Source: Financial Express
 
International News
Hearst Replaces Web Editors at Cosmo and Elle
Twitch Announces PS4 Presence
YouTube Sensation PewDiePie Dominates VideoWatch Web Series Ranker
How Jason Sudeikis Learned to Love the Other Football for NBC Sports
Big Ten Network Tests Instagram Video for Reporting Football
Condé Nast Inks Big Deal With Amazon
Source: Ad Week
   
Google 'pay per gaze' advertising looks to log user emotions via Glass
Source: V3
Google patents 'pay per gaze advertising' tracking system
Source: The Age
   
Baseball's Expanded Instant Replay Is an Advertising Opportunity
Source: Business Week
   
Coca-Cola shows off the untapped potential for 3D printing in advertising
Source: Venture Beat
   
L'Oreal Puts U.S. Digital Media Up for Review
Source: Ad Age
   
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