20 Aug 2013 Newsletter Subscription

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Volume 36 - Issue No: 11

 
 
 
 





Media, Advertising & Marketing

 
 
 
 
 

Tewari reaffirms his support for extension of ad cap implementation
The I&B minister asks TRAI to give news channels an extension to implement ad cap at least till the completion of final phase of digitisation.

Kolkata MSOs racing against time to meet DAS deadline
With just 5 days left for switch-offs, MSOs and LCOs have deployed more personnel on shift and temporary basis for CAFs collection.

Colors goes FTA in the UK; gears up for battle
The Viacom18 channel leaves the ViewAsia bouquet and goes free to air from 2 September. Along with Rishtey, it will try and break Star's stranglehold on the UK market.

OUATIMD fails to cash in on Independence Day release

 

Draftfcb+Ulka creates new campaign for Amul Mithaimate

AIA to sponsor Tottenham Hotspur FC

Reese Witherspoon turns down Legally Blonde 3

Stan Lee, Nathan Fillion honoured at Geekie Awards

 

BBH India bags creative duties of DSP BlackRock Mutual Fund

MSM appoints Neville Bastawalla as SONY PIX marketing head

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Soon, advertising models based on eye-tracking
Social shopping site Fabbucket launched
Dhoni-backed sports firm hopes to bowl over mass market
Reebok brings fitness store to Chennai
Big Retail takes holiday sales route for small-town success
Source: Hindu Business Line
   
Aishwarya Rai to endorse Lodha’s Worli project
Source: Economic Times
   
BMC's ad revenue doubled last Ganesh fest
Source: Indian Express
   
Pepsi MAX Invites Consumers to Unlock a Legend with New Advertising Campaign
Source: IT News Online
   
Google granted eye tracking patent to measure ad responses
Source: Tech 2
   
   
Nestle's sales slowdown seen leading to fewer brands
Source: Business Standard
   
Playing safe
Gaming on the Go
“I love brands that allow me to express myself”
More to the picture
Net Practice
Bits and Bytes
Source: Financial Express
   
Google planning pay-per-gaze advertising model
Source: Times of India
   
Brands ride on films’ popularity to draw consumers’ attention
Demand for trendy clothes rises as premium brands see spurt in sales
Source: Livemint
 
International News
Seattle Police Continue Being Awesome by Handing Out 1,000 Bags of Doritos to Stoners
Groupon Debuts Its Own Affiliate Marketing Platform
Corey Mitchell Is New Head of Arnold NY
Digital Agency Swift Buys PR Shop Saeger Media Group
How Vitaminwater Tricked a Bunch of Bored Subway Riders and Art Lovers
NPR's New Ad Unit Falls Somewhere Between Banners and Native
Source: Ad Week
   
Total Media appoints Carat's Liz Duff as head of TV
Source: Media Week
   
Deals And IPOs In Video Entertainment And Advertising: An Inflection Point Or Bubble?
Source: Forbes
   
Taking native advertising beyond digital
Source: The Guardian
   
The Best Beer Advertising In The World
Source: Buzz Feed
   
AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola
Source: Tech Crunch

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