Specials

'Southside sees action'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/05/15/kalanithi_maran.jpg?itok=_o1oElbQ

"Mind it!"

A phrase immortalized by Channel [V]'s south Indian cowboy character Quick Gun Murugun in the nineties. And one that is most relevant to the regional language market in 2007. The year saw a flurry of launches or announcements of launches, a change in long-running political equations, continued growth, and an increasing intensity of competition in almost every language segment - whether Tamil or Malayalam or Kannada or Telugu - of the regional market.

The big news of the year in this space was the public parting of ways between Kalanidhi Maran's Sun Network and his grand uncle Karunanidhi, the chieftain of the DMK party. The breakup was bitter, and it was almost as if the floodgates were let open and a flurry of launches followed.

Kalanithi Maran holds the Contribution to Television Award trophy he was presented with at the Indian Telly Awards 2006.

The DMK launched its own channel Kalaignar TV with a little bit of help from former Maran friend Sharad Kumar, a few Sun TV employees and Sun arch rival Raj TV. The latter offered it uplinking facilities for Kalaignar TV which has a menu consisting of film and entertainment programs and news. The DMK appeared to be in in a hurry to make up for time it lost - over the past decade during which it supported the Sun Network - and announced plans to build a channel bouquet with a 24-hour news channel and music or a movie channel. This apart, it initiated steps to set up its own cable network in the state to counter any moves by the Maran-owned MSO Sumangali Cable Vision as well as to gain control of the last mile.

DMK ally, Raj TV announced plans to introduce its DTH service, again as if to darken the Sun Network's DTH prospects. In May 2007, the Raj TV management said that it would roll out 11 channels, and would take the acquistion trail to expand nationally in other languages, without disclosing any time frame. In August, 2007, it unveiled a FTA music channel Raj Musix.

Besides Musix, Raj TV telecasts two channels - Raj TV and Raj Digital Plus'.

On the Raj TV horizon are Tamil and Telugu news channels.

Jaya TV, backed by the AIADMK party, and a comparatively smaller player, recently started testing two new Tamil channels - music and news, which are expected to start full time transmissions sometime this month. As the year drew to a close, Tamil Nadu Congress member of parliament, KV Thangabalu's flagged off Mega TV, a 24 hour FTA Tamil news, current affairs, and entertainment channel, while Tamil Nadu Congress MLA Vasanth Kumar said he intends to start Vasanth TV.

For the Sun Network, 2007 was business as usual, the political setbacks notwhithstanding. The network, which has the highest number of channels in south India, dominates the region, with the exception of Kerala where it trails Asianet as a close No 2. It drew the curtains on its DTH service using transponders on Insat 2B, offering subscription packages that looked extremely competitive and attractive. Industry watchers expect Sun's dominance to get eroded over time, but 2008 is unlikely to be the year when we will see that happen.

"Sun's biggest strength has been content, be it GEC or movie. Just because Sun may be not be gaining numbers and Kalaingar is showing unprecedented growth, it doesn't mean that advertisers are going to run away from Sun to its next biggest rival. At present, Sun has retained a firm grasp on its slowly reducing share in percentage terms, its share has not reduced in numbers," says an ad executive.

So far, Sun has been able to maintain a lead over all the others in most of the space it operates in. In a few places, even its second channel has performed better and attracted far more viewers than its nearest competition's main channel has. In a very dynamic space, how the new equations will work out only time can tell.

For Telugu print and TV baron Ramoji Rao, however, 2007 would be a year he would prefer to write off as a bad dream. For Rao, who owns TV network ETV and leading Telugu newspaper Eenadu, it was reportedly his close alignment for the past quarter century with the Telugu Desam and his run-ins with the Congress chief minister of Andhra Pradesh, Y Rajshekhar Reddy that cost him dear. It is pertinent to note that a deal signed between US-based Blackstone Group and Rao's holding company Ushodaya in January 2007 for the sale of a 26 per cent stake is yet to see closure. If Blackstone's proposal to invest $275 million in Ushodaya had gone through, it would have been the biggest ever media investment in an Indian firm.

2007 will also go down in the annals of regional television history as the year of TV9. Promoted by Associated Broadcasting Corporation's (ABCL), it appears to have ambitions to get its foothold into almost every language segment. In Andhra Pradesh, TV9 News got the better of Gemini News and ETV2 News, with its Telugu religious channel Sanskruti beginning to get noticed.

In Karnataka TV9 Kannada surpassed the biggest player Sun's Kannada news offering Udaya Varthegalu. It has also been itching to get control of Kerala's fledgling news channel IndiaVision, but has only managed to start selling air time for it.

Karnataka witnessed the launch of two GEC channels Asianet's Suvarna and Kasthuri (the latter headed by then chief minister HD Kumaraswamy's wife) during the year. Another channel 'Real Estate TV' for national consumption by a construction group made a lot of noise, but failed to get its signals carried.

"Kasthuri could be eating into DD Bangalore's ad shares, especially ads by the state government and public sector undertakings based in Karnataka," said an executive from an advertising agency. "Having been the chief minister, Kumaraswamy could leverage his contacts in these companies. Even if these pickings are small, they are very good for a new entrant," he avers.

Observers expect the action in the southern space to continue. Balaji Telefilms is expected to launch TV channels in partnership with Star TV either in 2008 or 2009. And there is no doubt that others will also make a try for the southern pie.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/itv-nt-awards-2.jpg?itok=fR1Q9ezP
NT Awards announces its jury

NEW DELHI:Indiantelevision.com’s unique summit and award property that honours the crème de la crème of the television news industry is all geared up for its 2020 edition. Scheduled to be held over two days – 29-30 October 2020 – the News Television (NT) summit will focus on the overall industry...

Specials Event Coverage News Television Summit
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/15/tv.jpg?itok=SAYrFUFf
TV viewership up in European market, existing formats adapt to new normal

With shelter-at-place directives in effect, TV consumption has gone up globally. Along with an uptick in the number of viewers, viewing time has also increased during the Covid2019 crisis.

Specials Event Coverage Mipcom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/14/mipcom.jpg?itok=ztmvpgYu
Mipcom Online Plus attracts sizeable Indian presence

Mipcom began its virtual edition of the annual content syndication get together on 12 October. Titled Mipcom Online+, it is based on a high end artificial intelligence driven platform called Grip, developed by a sister tech firm under Relx group, of which organiser Reed Midem is a part.

Specials Event Coverage Mipcom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/auto-desk.jpg?itok=eDxaqPUg
Industry leaders to discuss tips on enhancing virtual shopping experience in new normal

NEW DELHI: It’s no new news that the impact of Covid2019 has been massive on digitisation and virtual properties. With people stuck at home, everything from studies to work, to shopping has moved online and this has given the e-commerce industry a once-in-a-lifetime opportunity to get new consumers...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/07/ficci.jpg?itok=DCBtJjhj
FICCI - Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report. The report highlights regulatory developments in the field of TV broadcasting and distribution, music, radio, filmed entertainment, and other segments...

Specials Event Coverage Ficci Frames
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/23/nepa.jpg?itok=RoQ0G9Yv
Research is important while creating content: Nepa India

MUMBAI: Research is a key ingredient before the launch of any product or brand. And creating content is nothing without appropriate research about the audience and their choices, explains Nepa India managing director Esha Nagar while giving a presentation at the fourth edition of The Content Hub...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/19/content.jpg?itok=4mbPkOgp
Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

MUMBAI: The director is like the manager of a film who brings talent under one roof and extracts it to create good content, said film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020 organised by indiantelevision....

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/mrinal.jpg?itok=i2CPPY0K
Supernatural genre gives writers most creative liberty

Writers of the popular TV show Naagin, Mukta Dhond and  Mrinal Jha, explored the scope of the supernatural genre at The Content Hub 2020 organised by indiantelevision.com. Dhond said that the most exciting thing about fantasy is that it gives creative liberty to writers. As they say, anything is...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/sameer-nair.jpg?itok=2JzVVlne
Applause Entertainment’s Sameer Nair on digital content creation, self-regulation and creative freedom

Creativity, freedom of expression, self-regulation and content quality are some of the factors that come into play for digital platforms. These topics were addressed in a fireside chat between House of Cheer founder and CEO Raj Nayak and Applause Entertainment CEO Sameer Nair, at Indiantelevision....

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required