Specials

"The best thing that has happened is the wake up call on content"

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/05/17/rajdeep.jpg?itok=xhs3ZCva

And you will find that regionalisation will finally give the media greater depth. There is tremendous energy in the media in regions and they need a platform and I am sure you will see that a lot in 2008. For us it is the quality that matters, and we take enormous pride in the fact that both CNBC and CNN IBN were the winners of the Indian Telly Awards and NT Awards this year. For us, recognition as a quality network matters more than anything else at the moment.

There could be a perception that since people watch some irresponsible channels that the people in general are crass in their tastes, but looking at what has happened in the Hindi news space, I think TAM also has a need to take a second look at itself, and I don't want the ministry to be doing it, as it seems to be suggesting. That would be terrible. I have a lot of faith in the people who do our ratinsg and I think they are people of great credibility. And just as we as content makers are looking inwards, they also need to do the same thing.

I don't think the Hindi news viewer is so drastically different from any other, or that this crudeness is what he wants, because what everybody is now wanting is quality. If you do chaddi-banyan (panty) journalism, you will get chaddi-banyan advertisements. I am not going to mention any specific channel but that revenue model cannot work. In the long run you have to do credible, thought provoking, inclusive journalism.

There are too many short-term players in the market at the moment. It is a box-office-rating journalism for them. But Hindi TV news has done a lot of intelligent masala journalism and there is scope for a lot of that, without doing chaddi-banyan journalism. That is not the point. What worries me is the dumbing down of content.

There is tremendous energy in the media in regions and they need a platform and I am sure you will see that a lot in 2008

_____****_____

There is need to take stock of the societal changes taking place. On the day of the Gurgaon school shootout, I think that was the real story, and not Gujarat elections. On the day of actual elections, or results coming out, Gujarat polls will be the real news story, but one important thing is that we have moved away from the journalism centred around politicians. And the Hindi channels are sometimes very good at that.

And in our case, we have given our Hindi channel, IBN 7 the space to create an identity of its own. It is not a copy channel of the English CNN IBN, it has its own reportage, analysis and plan of action. If for the shootout story they headline it as "Gurgaon shootout" and not some Hindi word, I think they are entirely entitled to their own sensibility and this shows their growing self-confidence. Similarly for the Gujarat polls we in the English channel have used the word Gujarat Yatra, and why not? We are into breaking barriers. We have the Gujarat elections special programme titled "Kaun Banega CM", and why not? Why do we have to see Kaun Banega Crorepati as a programme title only in a Hindi channel?

But these are in any case the frills, and I feel that sometimes too much is inspected of the frills, but making the cake is the real challenge. That is my biggest worry: how do you relentlessly make quality news without getting into the ratings war.

What have been the best and the worst things this year? Well, the best thing that has happened is the wake up call on content, the worst thing is that we have not been able to break the barrier between quantity and quality! We have talked a lot about it, but we have to do much more than just talk.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/net.jpg?itok=GKzD24S5
Netflix’s Monika Shergill talks about crafting stories for every mood on OTT

The OTT platforms have taken the world by storm. If there is one key trend that has completely revolutionised the way content is now being created across mediums, it is definitely these new-age platforms. And leading the way is OTT giant Netflix which currently boasts of over 209 million...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/hub_0.jpg?itok=E6QvGLtv
“The idea whose time had come”: Hansal Mehta on making financial thriller 'Scam 1992'

When the ten-part series Scam 1992 hit SonyLIV platform last October, it captured the imaginations of millions of young Indians in no time. The financial thriller chronicling the life of Gujarat-based stock broker Harshad Mehta, and his involvement in the 1992 Indian Stock Market Scam soon became...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/hub.jpg?itok=59VBwqLj
Content Hub 2021: How OTTs met the burgeoning demand for content in 2020

Any talk of content in a post-pandemic world is incomplete without deliberating on the impact it has had on the OTT industry and vice versa. The fifth edition of the ‘Content Hub 2021 - TV, Film, Digital Video, and Beyond’ organised by Indiantelevision.com.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/hub.jpg?itok=0lIt3rO0
Content Hub 2021: Growing relevance of language personalisation in OTT advertising

Mumbai: The last one and a half years have escalated the pervasiveness of the OTTs and streaming platforms in our lives like never before. Not wanting to lose out on their share of the OTT marketing pie, brands have begun exploring promotions and advertisements on these channels.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/hub_0.jpg?itok=uqdExY3J
Content Hub 2021: Content marketing - the most efficient tool for brand building

With five shows running across platforms, two delivered, and another five lined up for 2021, TVF president Vijay Koshy is looking forward to an exciting second half of the year!

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/hub.jpg?itok=fArV1P6V
Content Hub 2021: Viacom18 Studios' Ajit Andhare talks about creating cinematic experience on OTT

As theatres remain shut all through the pandemic, audiences were left with no option, but to turn to the OTT platforms for entertainment. The transition compelled major studios, and production companies to take a relook at their strategies and gear up for the big digital revolution that began...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/tv.jpg?itok=KnXdfCzb
Content Hub 2021: Television – A Twist in the Tale

At the fifth edition of the ‘Content Hub 2021 - TV, Film, Digital Video, and Beyond’ being organised by Indiantelevision.com, veteran producers from the media and entertainment industry delved into the state of television programming in the context of growing competition from OTT platforms.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/ani.jpg?itok=VpnQUF3y
Content evolves, but the heart of storytelling remains the same: Boman Irani

Almost two decades after making his debut in the Hindi film industry, renowned actor Boman Irani is now all set to don the writer’s cap for his first movie as writer-director. “Writing is the way to go,” says Irani emphatically, as he begins to share his vision of filmmaking on the first day of the...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/photogrid_plus_1627479541101.jpg?itok=LOQBSAi0
Content Hub 2021 : Insatiable demand opens up vast opportunities for content creators

New Delhi: The pandemic may have stalled theatrical releases of big budget movies, but people will throng cinema halls once the pandemic situation eases out, opined leading film, TV and OTT producers as they gathered to discuss the entertainment industry’s evolution at the fifth edition of the...

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required