Virtual Fireside Chat with Soumak Banik (MediaCom) on TV Buying: Agreeing to a new normal
Virtual Fireside Chat with Soumak Banik (MediaCom) on TV Buying: Agreeing to a new normal
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Virtual Fireside Chat with Soumak Banik (MediaCom) on TV Buying: Agreeing to a new normal

About Webinar

We are living in tough times with the economy slowly kickstarting while the specter of selective lockdowns continually staring us in our face, reducing our confidence to go full steam ahead with our business decisions. Nonetheless, despite the calamitous Covid2019 situation, TV channels and producers have steeled themselves and are rolling out fresh programming on Hindi GECs from today. Other southern states have already done so since the past 20 days. The good news is that inventory fill rates have gone up. What needs improvement is the pricing of the purchase by media buyers from agencies. Almost every TV channel vertical - news channels included - are also in a similar position on the rate front. In today's exclusive Virtual Fireside Chat with Soumak Banik we uncover TV Buying: Agreeing to a new normal  and more.

About The Panelists

Soumak Banik - Chief Growth Officer | MediaCom
In conversation with Anil Wanvari - Founder, CEO & Editor-in-Chief | IndianTelevision.com Group

About Soumak Banik:
Currently the Chief Growth Officer at MediaCom India, Soumak has over 18 years of invigorating experience in conceptualisation, supporting communication, deriving & driving effective efficient marketing solutions across multiple categories (FMCG , CSG , Auto, Luxury, Telecom, Ecommerce, BFSI, Sports, Publishing ) & for several brands. He is an effective communicator thriving in high pressure assignments backed by diverse cross-section & cross-functional expertise in the media and advertising space. His key domain of expertise includes strategic planning & analytics, product portfolio management & cross media strategy. Prior to joining MediaCom, Soumak served as Principal Partner at MindShare Indonesia, as well as in key leadership positions at Dentsu Aegis Network, ZenithOptimedia & Maxus, in India.

By Indiantelevision Team, 25 Jul, 2020 - 08:25 PM IST

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