Virtual Fireside Chat with Sameer Nair - A Content pioneer then, A Creative disrupter now.

Submitted by production-ravi on Jul 24

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In this exclusive Virtual Fireside Chat, Sameer Nair talks about his creative journey and what inspires him. What are the wide variety of content Applause Entertainment is interested in near future? What is the scope of adapting and creating global content? What are the effects of pandemic? How do they choose the streaming platforms? Are they open to work with new content creators? What is the future road map of Applause Entertainment and what shows are in pipeline? Such and many other questions are answered by Nair in today's virtual fireside chat.  

About Sameer Nair:
A media & entertainment industry veteran, Sameer Nair’s illustrious career spans across three decades with him holding key positions at leading media houses. Sameer’s achievements demonstrate an innate ability to balance Art with Commerce, to lead and motivate Creative & Revenue teams with equal dexterity.

Sameer took over as the Chief Executive Officer of Applause Entertainment - a Media, Content & IP Creation Studio - promoted by Aditya Birla Group chairman - Kumar Mangalam Birla in 2017. With Applause Entertain-ment, Sameer aims to build a new ecosystem for content creation & monetization bringing together talent, producers and platforms. With his innate ability to merge quality and creativity with commerce, over the past 2 years, Applause has developed a vast range of digital drama series, currently streaming on country’s leading platforms like Netflix, Amazon Prime, Disney+Hotstar, MX Player among others.

After a stint with Yellow Pages in Mumbai and Advertising & Film making with Goldwire in Chennai, Sa-meer entered the nascent television industry in the early 90s with Star TV, where he managed an assortment of portfolios for 12 years. In 2007, Sameer turned entrepreneur with NDTV Imagine Ltd. and broke new ground by introducing mythology and historical programming into daily primetime schedules. Later, he successfully concluded the sale of NDTV Imagine to the Turner Group, to become the CEO of Turner General Entertainment Networks. Further to this, Sameer went on to join Balaji Telefilms Ltd. as its Group CEO devising an expansive strategy for the company's foray into digital - their first B2C outreach with ALT Balaji.  

About The Panelists

Sameer Nair - Chief Executive Officer | Applause Entertainment Ltd.
In conversation with Anil Wanvari, Founder, CEO & Editor-in-Chief | IndianTelevision.com Group  

For key take aways, click below:

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Virtual Fireside Chat with Sameer Nair - A Content pioneer then, A Creative disrupter now.