Virtual Fireside Chat with Mohit Joshi (Havas Media Group) on TV Buying
Virtual Fireside Chat with Mohit Joshi (Havas Media Group) on TV Buying
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Virtual Fireside Chat with Mohit Joshi (Havas Media Group) on TV Buying

About Webinar

We are living in tough times with the economy slowly kickstarting while the specter of selective lockdowns continually staring us in our face, reducing our confidence to go full steam ahead with our business decisions. Nonetheless, despite the calamitous Covid2019 situation, TV channels and producers have steeled themselves and are rolling out fresh programming on Hindi GECs from today. Other southern states have already done so for the past 20 days. The good news is that inventory fill rates have gone up. What needs improvement is the pricing of the purchase by media buyers from agencies. Almost every TV channel vertical - news channels included - are also in a similar position on the rate front. 

About The Panelists

Mohit Joshi, Managing Director – India, Havas Media Group
In conversation with Anil Wanvari - Founder, CEO & Editor-in-Chief | IndianTelevision.com Group

About Mohit Joshi
Mohit Joshi is a media professional with 20+years of experience in the industry and currently the Managing Director - India of Havas Media Group.

Prior to being promoted to his current role, he was Managing Director - India, Havas Media. His 13+years at Havas Media Group has seen the agency grow exponentially.

A close observer of industry trends and counted in as ‘The Greatest Marketing Influencers 2018’ by World Federation of Marketing Professionals. Joshi has successfully straddled strategic planning, AOR management and buying functions. 

He started his advertising career with HTA, later rechristened as Mindshare, where he worked on the prestigious GSK account. His other experience includes a four-year stint with Universal McCann, where he managed the Nestle - L’Oreal business. In his years with the agency, he witnessed the doubling of the Nestle business and his responsibilities. He moved to Zenith Optimedia as Vice President of Planning for Nestle when the business moved to the agency as part of an international alignment.

By Indiantelevision Team, 13 Aug, 2020 - 06:30 PM IST

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