Telewise Bangla - The Power of Television
Telewise Bangla - The Power of Television
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Telewise Bangla - The Power of Television

About Webinar

Television Advertising continues to be the best pick for a marketer/advertiser in India for its sheer scale, ROI & Reach. Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households have continued to grow, reaching 210 million in 2020. Home to over 1.3 billion people across 300 million households, India's television viewing universe has expanded across several metrics, according to the TV Universe Estimates 2020 (TV UEs) report there has been an increase of 6.9% in TV owning households from 197 million in 2018 to 210 million households. Similarly TV viewing individuals also surged 6.7% reaching 892 million from 832 million in 2018 an increase of 57 millions in 2020. Indiantelevision.com initiative is to understand the marketers, advertisers, broadcasters & content owner's viewpoint on the Power of the Television advertising medium & how brands & advertisers are using this medium to reach out effectively to their target audience.

About The Panelists

AADITYA PATHAK, HEAD - CLIENT PARTNERSHIP & REVENUE FUNCTIONBARC INDIA

Anil Wanvari, Founder, CEO & Editor-in-Chief, Indian Television Dot Com Group

Aditi Mahale, Head Marketing, Big Bazaar (Future Group)

Bidyut Nath, Head of Brand Marketing, Shyam Steel India

Devraj Basu, Brand, Communication & Story-telling Enthusiast, Ex-EVP North & East, L&K Saatchi & Saatchi

Gaurav Khemani, Managing Director, (Rollick) Prestige Ice Cream Pvt. Ltd.

Jaikishin Chhaproo, Head Media & PR, ITC Limited PCPB

Keya Seth, Founder, Keya Seth Aromatherapy

Mahesh Motwani, Executive Vice President, Initiative Media

MK Machaiah, Head of Business - ITC & President - Special initiatives, Wavemaker India

Prashant Rathi, President, Shashi Sumeet Productions

Puneet Avasthi, Director, Insights Division, Kantar

Sagnik Banik, Managing Director, Ajanata Shoes (INDIA) Pvt. Ltd.

Sagnik Ghosh, Business Head, COLORS Bangla

Sani Ghose Ray, Director, Acropolis Entertainment Pvt Ltd

Samrat Ghosh, Cluster Head,East, ZEEL(Zee Entertainment Enterprises Limited)

Shashank Srivastava, Executive Director - Marketing & Sales, Maruti Suzuki India

Somasree Bose Awasthi, Head of Marketing (Homecare category), Godrej Consumer Products Limited

Paritosh Joshi, Independent Media Consultant

By Indiantelevision Team, 19 Jul, 2021 - 06:32 PM IST

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