With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com's Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
Growth marketing is a data-driven approach to marketing that focuses on measuring and optimizing the performance of marketing campaigns. One of the most effective ways to implement growth marketing is through the use of artificial intelligence, and ChatGPT is a perfect example of how AI can be used to improve marketing efforts.
Disney+ Hotstar has announced that the Asia Cup and ICC Men's Cricket World Cup tournaments being held later this year, will be made available as free-to-view to all mobile phone users accessing Disney+ Hotstar.
IndiaDotcom Digital Private Ltd. (IDPL), formerly known as Zee Digital and one of India's largest Digital entities, has announced its exclusive digital sales partnership with NKN Media. This partnership will whet the appetite of brands, marketers and advertisers who are constantly seeking opportunities with IDPL across the MENA region.
Digitoonz, one of the largest animation studios in Asia, has announced a licensing deal with Shemaroo, one of India's leading media and entertainment players, for the animation series ATCHOO! S2. It is an Italian-Indian animated television series produced by Studio Campedelli & Cartobaleno and co-produced by Digitoonz.
Dainik Bhaskar, India's No. 1 regional daily newspaper has launched in Mumbai. Concept has been exclusively mandated to manage the brand. Here, Concept partners Bhaskar.
Meesho, India's only true e-commerce marketplace, has revealed a new brand identity to reinforce how the e-commerce platform helps every Indian derive absolute joy by making a value-first purchase decision.
Broadcast Audience Research Council (Barc) India has released currency data for week 22, i.e. 27 May to 2 June 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2455.65(000).
Padel, the dynamic and fast-growing sport, receives a momentous boost as the Indian Padel Federation (IPF) announces a strategic partnership with badminton legend Pullela Gopichand that is set to propel the sport to unprecedented heights in the country.
