With yet another Saturday upon us, it's time to unwind with a dose of our weekend special series. Weekend Unwind is a tete-e-tete with an industry executive—akin to a virtual water cooler chat - an attempt to get to know the person behind the title a little better.
The new findings from Chrome Data Analytics and Media's July Subscriber Establishment Survey (SES) reported a significant drop in cable and satellite (C&S) homes, where the subscriber base has dropped from 201.2 million to 165.1 million households since 2019.
India's direct-to-consumer (D2C) brands have grown tremendously during the pandemic and in the post-pandemic era, with a large cohort of consumers moving to digital in search of innovative products and more engaging and immersive experiences.
Under the Madbury campaign, Mondelez India has introduced two new limited-edition flavours created by the consumers. After winning consumer hearts throughout the country during the last two editions in 2021.
Tata Play Binge and MX Player have collaborated to entertain India and Bharat together. Following this partnership, MX Player will join the band of the 16 existing popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, hoichoi.
For the first time since the ED cleared Arnab Goswami and his network of any wrongdoing in the ratings scandal, he speaks candidly about it with Barun Das at news video magazine OTT platform News9 Plus, revealing the plot to frame him.
Warner Bros. Discovery, the leading global media and entertainment company, is in celebratory mode with India's "Azadi Ka Amrit Mahotsav" on its 75th year of Independence and is all set to unveil its new series, The Journey of India, on October 10.
Global SVod subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion. Six US-based platforms will account for 47 per cent of the world's total in 2027.
