It's almost the end of 2022, and the sentence I have said almost every day this year is that short-form video content is the key to marketing. At By The Gram (BTG), we work with numerous OTT platforms and are responsible for marketing all of the many great movies/shows. Here are five short-form content marketing strategies we live by:
On Monday, the Telecom Regulatory Authority of India (Trai) said that it is working on various technologies to detect spam calls and messages using blockchain technology.
News broadcaster NDTV Ltd., in a regulatory filing on Tuesday, announced that the company's owner and founders, Prannoy Roy & Radhika Roy, have stepped down as directors.
Sony Pictures Networks India (SPN) has bagged the exclusive broadcast rights for the third edition of the Lanka Premier League 2022. The broadcaster will get exclusive television rights across the Indian subcontinent, including India, Pakistan, Afghanistan, Bhutan, Nepal, and Maldives, along with digital rights for India and Sri Lanka.
Former soccer player Ronaldinho has joined Koo. His Koo handle is @ronaldinho. Ronaldinho joined the platform, and posted in Portuguese, English, and multiple Indian languages. Such behaviour as posting in multiple languages is unique to Koo.
The internet has boosted the startup scene all over the world, including India. Many homegrown startups have not only attracted a good customer base but are seeing investors of all sizes plug their money at different stages of the startups' expansion in their respective markets.
After a stint of 13 years of service, Disney Star head of HR for APAC and India Amita Maheshwari has decided to leave to join an organisation outside of media space.
