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30 November 2022 Volume 70 Issue No 23

iWorld | OTT

GUEST ARTICLE: Five short format content marketing strategies that OTT platforms use to promote their properties
It's almost the end of 2022, and the sentence I have said almost every day this year is that short-form video content is the key to marketing. At By The Gram (BTG), we work with numerous OTT platforms and are responsible for marketing all of the many great movies/shows. Here are five short-form content marketing strategies we live by:

Regulators | Trai

In collaboration with TSPs, Trai plans to bring new blockchain tech to curb spam calls and messages
On Monday, the Telecom Regulatory Authority of India (Trai) said that it is working on various technologies to detect spam calls and messages using blockchain technology.

Television | TV Channels

Prannoy Roy & Radhika Roy resign from NDTV board 
News broadcaster NDTV Ltd., in a regulatory filing on Tuesday, announced that the company's owner and founders, Prannoy Roy & Radhika Roy, have stepped down as directors.

Television | TV Channels

SPNI acquires exclusive media rights for Lanka Premier League 2022
Sony Pictures Networks India (SPN) has bagged the exclusive broadcast rights for the third edition of the Lanka Premier League 2022. The broadcaster will get exclusive television rights across the Indian subcontinent, including India, Pakistan, Afghanistan, Bhutan, Nepal, and Maldives, along with digital rights for India and Sri Lanka.

Television | TV Channels

Experts discusses the future of M&E at CNBC-TV18 Marquee Nights
Former soccer player Ronaldinho has joined Koo. His Koo handle is @ronaldinho. Ronaldinho joined the platform, and posted in Portuguese, English, and multiple Indian languages. Such behaviour as posting in multiple languages is unique to Koo.
Press Releases
» What Can You Do With a Master of Arts Degree?
» Factors that Contribute to Business Loan Application Rejection
» Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services
» Kevin Pietersen lauds Eoin Morgan, Zak Crawley, and Jonny Bairstow
More News From Indian Television

iWorld | OTT

GUEST ARTICLE: Is investing in start-ups viable in the post-covid era?
The internet has boosted the startup scene all over the world, including India. Many homegrown startups have not only attracted a good customer base but are seeing investors of all sizes plug their money at different stages of the startups' expansion in their respective markets.

Television | TV Channels

Pzaz TV reaches 50,000 films from 260 collaborating partners
Pzaz TV has amassed a catalogue of 50,000 films provided by a fast-growing community of 260 independent partners within 18 months of its 2021 launch.

iWorld | OTT

Amita Maheshwari quits Disney Star 
After a stint of 13 years of service, Disney Star head of HR for APAC and India Amita Maheshwari has decided to leave to join an organisation outside of media space.
More Indian Stories From Elsewhere
» Behind Foxconn's China woes: Mistrust, miscommunication, COVID curbs
» Taiwan data centre market expected to grow at a CAGR of 18.4% during 2022-2027: Report

Source: ETTelecom

» How 5g will drive fibre market in rural areas in India
» Iffi: Hailing OTT series Fauda, I&B minister Thakur calls for India-Israel tie-ups

Source: TOI

» 'Accuracy more important than speed: I&B minister Anurag Thakur's advice to media

Source: HT

» Airtel 5G Plus now available in 4 airports and 13 cities

Source: India TV News

» Hathway Cable & Datacom Ltd spurts 1.53%, gains for fifth straight session
» Have OTT players pay telecom firms usage charges, COAI writes to DoT

Source: BS

» COAI says OTT platforms must pay telecom firms for using their network: Report

Source: BT

» Trai releases suggestions on licensing framework for satellite earth station gateway
» Sony Pictures Networks India acquires media rights for Lanka Premier League 2022

Source: Livemint

» Nokia, Orange France Get 20 Throughput Speed in World's First CA Link Trial

Source: Telecom Talk

» Entertainment Network India terminates arrangement with US-based broadcaster

Source: CNBCTV18

» Refusal to sing national anthem not a sign of anti-hijab protest, says Iran broadcasting Prez

Source: The Print

More International Stories From Elsewhere
» BBC planning deep cuts to Northern Ireland coverage
» The man to thank for Qatar World cup betting ad crackdown: ASA chief Guy Parker

Source: The Guardian

» Parachute's Entire Website Is 20% Off for Cyber Monday
» Disney Expands Deal With Japan's Kodansha, Set to Reveal New Titles for Asia Pacific Region
Source: Variety
» AWS adds automated agent monitoring to Amazon Contact Center
» For $20 a month, you can host meetings in Mozilla's mini metaverse
Source: Techcrunch
» Christina Spade Exits As CEO of AMC Networks
» Nancy Alvarez Returns to TV as Anchor at WESH, Orlando
» Fubo Sports Network Gains Carriage on Amazon's Freevee
Source: Broadcasting Cable
» AMC Networks CEO Christina Spade exits after three months
» Vidgo revamps user interface, reveals new logo

Source: Fierce Video

» Cox Stations Dropped From Dish TV
» High Churn Rates Hurt SVOD Sub Growth in Q3 2022
Source: Tv Technology
» Croatian TV eyes new subscription model
» Channel 4 puts reality onto YouTube
Source: Broadband Tv News
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