Bharti Airtel and Google on Friday announced that the latter intends to invest $ one billion in the telecom major as part of its Google for India Digitisation Fund which includes equity investment as well as a corpus.
WarnerMedia on Friday announced three senior content hires in Asia to bolster its original productions teams in advance of the launch of HBO Max in the region.
Data-driven analytics and brand consulting company Kantar has announced that Link AI, its AI-powered ad testing solution is now available on Kantar Marketplace, its market research platform.
BBC Studios has announced a number of new roles aimed at further bolstering its digital news team. As a part of this expansion, News Corp SVP and global head of product Jennie Baird is brought on board to a newly created position of EVP and MD of digital news and streaming.
OMD Mudramax, part of the DDB Mudra Group, has launched Bingo, India's first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients. According to a statement.
Classic Legends Pvt Ltd, the Indian company that re-introduces iconic marquee motorcycle brands in the market has launched its cult brand Yezdi with a film titled #NotForSaintHearted, that unveils its daring positioning. The campaign is live across the brand's online platforms.
In a bid to strengthen its content arm, Songfest India has brought Tanushree Paul on board as vice president, accounts and creative. Paul will be spearheading branded content initiatives and brand associations for the creative agency.
Sony Pictures Networks India (SPNI) has acquired exclusive media rights for the 2022 Asian Games from November 2021 to September 2023. The media network will broadcast the 19th edition of the Asian Games on its sports channels across India and the subcontinent including Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, Bhutan and Maldives........... Read More...
US major AT&T has reported its fourth-quarter financial results on Wednesday. The company's WarnerMedia segment posted revenues of $9.9 billion, a growth of 15.4 per cent year-on-year driven by content licensing and direct-to-consumer subscription growth. ....... Read More...
Esports team GodLike Esports has inked a deal with streaming and esports platform Loco. Cornerstone Sport, the management agency of GodLike Esports, facilitated the deal to provide live streaming rights for GodLike’s BGMI, Free Fire, and CODM rosters to Loco.......... Read More...
