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Television | TV Channels
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The second film of the #AajTakSabseTez campaign is out |
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As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel today launched the second film of the series. The film titled Achaar Gully highlights how Aaj Tak does not conform to the growing trend of spicing up news. |
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MAM | Media and Advertising
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Decoding Hotstuff's quirky hit campaigns for BFSI brands |
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With the digital domain growing at a magnificent pace, brands across categories are looking towards it for marketing their products. In the past year, several businesses have admitted to increasing their digital ad spends and investing more time and energy to make the most of the medium. |
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Television | TV Channels
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Disney CEO Bob Chapek says Star India is a shining example |
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The Walt Disney Co CEO Bob Chapek is extremely bullish on Star India which it acquired as a part of its Fox acquisition. During the Morgan Stanley Technology, Media and Telecommunications Conference in the US on 2 March, Chapek said, "Star India has so much there, to wind and unpack. |
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iWorld | OTT
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Netflix India reveals 2021 line-up consisting 40+ originals |
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Netflix is upping the stakes when it comes to its streaming game in India, revealing its 2021 line-up comprising 40 plus originals. At a virtual event called 'See What's Next India 2021', the streamer has given glimpses of its new content slate that cuts across genres. |
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Television | TV Channels
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Enterr10 Media COO Deep Drona moves on |
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Enterr10 Media's chief operating officer Deep Drona has called it quits and decided to move on from his current role. Drona had joined the organisation in February 2020 and was responsible for the overall growth of the network, including leading the change on Dangal TV. |
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iWorld | OTT
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ALTBalaji woos subscribers with #MarchingToALT campaign |
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ALTBalaji has rolled out a new initiative to keep their audience engaged and convert them into yearly subscribers. While March 2020 changed people's lives most unexpectedly, the OTT platform is making sure that March 2021 isn't the same for the audience, and is filled with surprises and unlimited entertainment. |
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