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iWorld | OTT
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ALTBalaji subscription up by 42% y-o-y in FY21 |
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ALTBalaji seems to be driving the growth of Balaji Telefilms with a 42 per cent growth in subscriptions for FY21. The platform sold a total of 4.7 million subscriptions for the year, compared to Rs 3.4 million in FY20.
Despite the speedy growth of ALTBalaji, overall financial performance for the year was impacted by the pandemic-led restrictions on the TV and movie business. |
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Mam | Marketing
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Ronaldo's Coke snub kicks off a meme-fest |
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What seemed like a simple act by Portugal footballer Cristiano Ronaldo of moving aside two bottles of Coke and replacing them with a bottle of water at a post-match presser quickly metamorphosed into a sponsors' nightmare at the 2020 Euro football league. For one, it cost the beverage giant a staggering loss of valuation pegged at $ four billion.
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Mam | Marketing
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ICC signs GoDaddy as official sponsor for WTC 2021 |
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GoDaddy on Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021.
As part of the partnership, GoDaddy logo and GoDaddy Pro sub-brand logo will be promoted on in-stadia LED panels, along the sides of the boundary line and on the mid-wicket area on-ground. |
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iWorld | Social Media |
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HiPi launches on android, to be available for ioS soon |
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Short video platform HiPi has announced a separate app in the user-generated content (UGC) market. After being a part of Zee5 as a beta version since its launch in 2020, 'HiPi ka naya adda' will now be available for Android users from 18 June and iOS users from 22 June. |
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Television | TV Channels |
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Star Sports Select celebrates Wimbledon's return with new promo |
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Star Sports Select, the official broadcaster of the premier Grand Slam event has launched a promo #GreatnessResumes that brings to the fore how the toughest setbacks lead to the greatest comeback. Wimbledon 2021 will be live and exclusive on Star Sports Select from 28 June- 11 July, 3:30 PM onwards. |
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