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Television | TV Channels
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TV ad volumes for June 2021 surpasses 2019, 2020 levels: BARC |
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TV advertising continues to remain resilient, despite the onslaught of the second wave of the pandemic. According to Broadcast Audience Research Council (BARC) India's latest THINK report, the TV ad volume in June, 2021 has surpassed the ad volume recorded during the corresponding period in 2019 and 2020. |
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iWorld | OTT
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MX Player inks two-series deal with GoQuest Media |
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Global independent content distributor GoQuest Media has joined forces with Indian entertainment app, MX Player for an exclusive two-series licensing deal. This association sees MX Player acquire the Indian rights to two captivating Ukrainian dramas Ruby Ring (95 x 45') and I'm On Your Side (48 x 45') produced by Media Group Ukraine (MGU). |
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iWorld | OTT |
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Esports Premier League 2021 hits one million registrations |
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The inaugural edition of the nation-wide Esports league, Esports Premier League (ESPL) 2021 has seen an unprecedented response among the gaming community with massive one million registrations and has just concluded the last user registration phase. The registrations for the event went live on June 16. |
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