It was over a decade ago that Mashable CEO Pete Cashmore wrote a scathing critique of an increasingly wired world and concluded by saying, "Privacy is dead, and social media hold the smoking gun."
The committee formed by the ministry of information and broadcasting (MIB) to review TV viewership and measurement, led by Prasar Bharati CEO Shashi Shekhar Vempati, has shared its report today.
It has not been the easiest of years and none of us ever dreamt that the last couple of months would be the way they have been. But I always believe that there is always a silver lining and that there is a lot to learn from what has transpired in the last ten months.
In the supplementary chargesheet filed in the alleged TRP manipulation case, the Mumbai police has once again reiterated that former BARC CEO Partho Dasgupta was the mastermind behind the whole scam.
The Walt Disney Company (Disney) is rebranding Star TV channels in one of its biggest diaspora market — the UK and rest of Europe. Disney has undertaken the rebranding exercise at a time when the media conglomerate is pushing Indian TV brand Star even for its streaming business.
Viacom18 has appointed Kunal Gaur as chief commercial officer. Kunal will be taking over from Utpal Das who ends his stint at Viacom18 on 31stMarch 2021.
A bid to showcase Brand India to the world, more FDI, push for indigenous manufacturing of consumer premises equipment, and self-regulation – these are key propositions of the draft National Broadcasting Policy (NBP), which the government has proposed for the growth of India's broadcasting sector........................................ Read More...
The great irony about the year 2020 is that a year that will forever be defined by one of the worst pandemic known to humankind is also one that redefined entertainment and paved the way for many millions............ Read More...
In a challenging year for India and the world, it was reassuring to see an increase in ad volumes on TV in the second half of 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30 per cent growth in ad volumes over 2019, followed by the Reckitt Benckiser group, with itsad volumes growing by 37 per cent in 2020 over the previous year. ............................................. Read More...
