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Television | TV Channels
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Prasar Bharati to bring back 80's popular mythological epics |
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At one time, India's streets used to empty out when two particular programmes came on air, just like the roads are deserted today in the age of the novel coronavirus. We are referring to the two epic dramas that used to be telecast on Doordarshan in the eighties – Ramanand Sagar's Ramayan and BR Chopra's Mahabharat. |
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iWorld | OTT |
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ZEE5 opens up premium, new original shows for free |
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During this unprecedented situation and lockdown across the country, ZEE5 is providing an uninterrupted dose of entertainment to all those who are confined to their home via its initiative #BeCalmBeEntertained. As part of this initiative, ZEE5 will bring a slate of new original shows for its users to stream it across devices. |
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iWorld | OTT |
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Time spent on OTT audio streaming apps goes up by 42% |
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The COVID19 crisis has changed the average Indian's life. With schools and colleges being shut coupled with corporates and governments encouraging employees to work from home, Indians in the metropolitan cities are looking at ways to keep themselves entertained and/ or to find "companions". |
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Television | TV Channels |
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TV ad volume grew by 21% from 2016 to 2019 |
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The year 2019 was all about NTO and its impact; the transition period and the black-out threatened to bring down TV viewership. But despite all these, TV viewing minutes in India remained stable at 48.4 trillion in 2019, and in the last four years, television viewership has grown by 38 per cent. |
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