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09 July 2020 Volume 70 Issue No:02

Cable TV | MSO

DPOs, consumer data and the art of upselling content  
In the age of online content platforms, knowing what consumers want has become the key to customer acquisition and retention. While these platforms have tons of data to woo the target audience, it is tough for traditional players in cable distribution ecosystem, especially multi-system operators, to have robust consumer profiling.  
Read More...  

Television | TV Channels

Digital is pushing other mediums towards accountability  
In the post-Covid2019 world, measuring the efficacy of advertising spends will become even more critical for companies as they navigate their recovery given the significant pressure of their cash flows and liquidity positions.  
Read More...  

iWorld | OTT

Discovery Plus subscription estimates are well ahead of estimation: Issac John  
Just as the pandemic starting snarling in India, Discovery Plus had only just taken off its OTT journey. However, the lockdown and the boost it gave to digital viewing seems to have aided the new entrant.    
Read More...  

iWorld | Social Media

Instagram introduces Reels to entertain India  
Instagram today announced the extension of the testing of Reels, a new video format, to India. This format offers a new way to create and share short videos on Instagram, aimed at redefining the future of entertainment on the platform.  
Read More...  
Press Releases
» Simon Roehrs Joins Riedel Communications as Director, APAC
» Sony MAX to celebrate 5 years of S.S. Rajamouli's Bahubali: The Beginning
» Caught in the web of love and revenge, COLORS' presents Ishq Mein Marjaawan
» ABP Majha celebrates 13 prosperous years
More News From Indian Television
Nanjamma makes it big on the mini-screen singing the title song for Zee Keralam's Karthikadeepam
Nanjamma, the 60-year-old singer, from the rural innards of Attappadi has for another time made a sensational hit on the social media platform with her singing. This time she has sung the title song for the new fiction 'Karthikadeepam' in ZEE Keralam....................................................... Read More...
Airtel further strengthens its partnership ZEE5
As part of its strategic alliance with ZEE5, Bharti Airtel (Airtel) today launched new propositions for its mobile customers in India. These prepaid propositions are designed to deliver an exciting digital entertainment experience to Airtel smartphone customers by unlocking the full ZEE5 premium content............................................. Read More...
BIG Ganga launches 5 new shows
With the auspicious month of Sawaan, just around the corner, BIG Ganga, leading Bhojpuri GEC channel in the Hindi heartland, is all geared up to entertain its viewers with an engaging Shravan line-up commencing this 6 July............................................. Read More...
More Indian Stories From Elsewhere
»   Zain KSA expands 5G coverage across Kuwait
»   Britain jeopardising China relationship, says Huawei's UK boss
    Source: ETTelecom
»   Telecom sector fundamentals improved in March quarter: Report
    Source: ET
»   Govt relief to cable networks, scraps per screen fee
    Source: TOI
»   We have asked every state to adopt one sport: Rijiju
    Source: HT
»   Sports Ministry asks Hockey India President to step down
    Source: Times Now News
»   ALTBalaji Targets Rural and Semi Rural Areas with PayPoint Partnership
    Source: Telecom Talk
»   Broadcasters seek less regulation
    Source: Livemint
»   TV broadcasters want the regulatory flexibility streaming services have
    Source: Medianama
»   Govt to announce SOPs for resumption of film production
    Source: News On Air
»   What I&B ministry taking over purview of OTT platforms from Meity could mean
    Source: The News Minute
»   SES wins channel distribution deal from BBC Studios
    Source: Telecom Lead
»   Intel Thunderbolt 4 universal cable connectivity with support for two 4K displays launched
    Source: Gadgets Now
More International Stories From Elsewhere
»   Johnny Depp accused of suffering 'blackouts' over violent behaviour
»   'Disappointing' Zuckerberg meeting fails to yield results, say Facebook boycott organizers
    Source: The Guardian
»   MBC Group's Johannes Larcher Appointed Head of HBO Max International
»   Spotify Set to Launch in Russia
»   Report says Quibi lost 92% of its earliest users after free trials expired
»   Amazon US sellers will have to display their name and address starting Sept. 1, 2020
    Source: Techcrunch
»   Nickelodeon Gives 'Kids, Race and Unity' TV's Biggest Promo Push
»   Phoenix Model Market Adds Second ATSC 3.0 Transmission Facility
    Source: Next Tv
»   Sling TV becomes first vMVPD to launch on Xfinity Flex
»   FuboTV weathers COVID-19 sports shutdown with revenue growth
    Source: Fierce Video
»   Former Fox News Anchor Shepard Smith Joins CNBC
»   FCC Rejects Second Petition to Stay C-Band Order
    Source: Multichannel
»   Canal welcomes French pirate conviction
»   Telekom Srbija on a roll
    Source: Broadband Tv News
»   2020 HPA Awards Opens Call for Creative Categories
»   FCC No Longer Accepting Filings at Headquarters
    Source: Tv Technology
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