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09 July 2020 |
Volume 70 Issue No:02 |
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| LATEST STORIES |
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Cable TV | MSO
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DPOs, consumer data and the art of upselling content |
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In the age of online content platforms, knowing what consumers want has become the key to customer acquisition and retention. While these platforms have tons of data to woo the target audience, it is tough for traditional players in cable distribution ecosystem, especially multi-system operators, to have robust consumer profiling. |
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Read More... |
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iWorld | Social Media |
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Instagram introduces Reels to entertain India |
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Instagram today announced the extension of the testing of Reels, a new video format, to India. This format offers a new way to create and share short videos on Instagram, aimed at redefining the future of entertainment on the platform. |
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Read More... |
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More News From Indian Television |
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| Airtel further strengthens its partnership ZEE5 |
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| As part of its strategic alliance with ZEE5, Bharti Airtel (Airtel) today launched new propositions for its mobile customers in India. These prepaid propositions are designed to deliver an exciting digital entertainment experience to Airtel smartphone customers by unlocking the full ZEE5 premium content............................................. Read More... |
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| BIG Ganga launches 5 new shows |
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| With the auspicious month of Sawaan, just around the corner, BIG Ganga, leading Bhojpuri GEC channel in the Hindi heartland, is all geared up to entertain its viewers with an engaging Shravan line-up commencing this 6 July............................................. Read More... |
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| More Indian Stories From Elsewhere |
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| More International Stories From Elsewhere |
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