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World
Cup Special
Executive Dossier
"We expect to garner Rs 2.1 billion or 60% of the total ad spend
on air time during the World Cup 2003"
Interview with chairman and MD
Nimbus communications Harish Thawani
More
Executive
Dossier
" Sony's World Cup
Cricket telecast will eclipse shows across all channels!"
Interview with MAX executive vice president and business head Rajat
Jain More
Executive Dossier
"A new sense of dynamism prevails within DD"
An Interview with Doordarshan director general Dr S Y Quraishi More
Introducing: World
Cup Cricket Media Buzz
Mega ad deals, endorsements and sponsorships: The gossip that's
going around
With the World Cup mania rising, the scramble for the advertising
buck by sales people across channels is going to intensify. Indiantelevision.com
is doing its bit to give media planners and buyers and brand custodians
a peek at what deals are being struck and becoming unstuck in the
run up to the World Cup. Our gossip monger Inside Dope will be on
the field speaking to all the constituents in the business to give
you snippets and juicy titbits of the goings-on behind the scenes
around the World Cup... More
Headlines
Swaraj seeks more reforms
India's information and broadcasting minister Sushma Swaraj does
not foresee any "bottlenecks" in the implementation of conditional
access systems (CAS) in the country and firmly believes that the
present uplinking norms for the electronic medium for news content,
needs to be reviewed... More
STB, cable based computer
entertainment beckons MSOs, cable operators
All TV and no play makes Jack a dull boy. That's a modern adage
that Milestone Interactive Software Ltd (MISL) is hoping to cash
in on... More
2
Sahara news channels by Feb 2003
Sahara has targeted the launch of the first two of its proposed
region-specific news channels for February 2003... More
MAX debunks DD-Nimbus'
claims on cricket ratings
Rajat Jain of Max lashes out at the viewership claims made by
the DD-Nimbus combine earlier this week. Claims Max did much better!...
More
MTV, Sony Marketing
launch multimedia request show
This is an initiative which promises to take visual, audio creativity
of music buffs to a level previously unseen on the telly. MTV Asia
and Sony Marketing Asia Pacific have announced a new 15 minute interactive
show MTV Start.. It commences from 6 January in India and Southeast
Asia and runs till 23 June... More
Tube Talk
Cartoon Network gets into X'mas mode More
ESPN-Star Sports to air football matches More
Source: www.indiantelevision.com
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