The much-anticipated Video and Broadband Summit (VBS) 2019 will be held today in Mumbai with participation from prominent media networks, broadcast distributors, media and advertising agencies, consultancy services, OTT platforms, media monitoring firms, as well as government regulatory bodies. continue reading...
Technology changes swiftly. However, sometimes, the market receptiveness for these changes is even faster. Take for instance some of the revelatory insights thrown by the latest 'India Watch' report by Hotstar. Consider the fact that Lucknow, Pune and Patna consume more video data than Hyderabad, Bengaluru and Kolkata. continue reading...
Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world has appointed Mahendra Upadhyay as the chief information officer. Upadhyay is a seasoned professional with 18 years of experience in telecom, banking, retail and media & advertising industries with expertise in data value chain i.e. Ingestion-Insights-Analytics-Auto AI. continue reading...
Music genre has become the top gainer in week 49 of Chrome Data Analytics and Media data. The genre grew by 1.86 per cent. In this genre, 9XM channel gained the highest OTS with 92.7 per cent in HSM excluding <1 lakh market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
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"Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)". continue reading...
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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