Indiantelevision.com's Telewise brand is an initiative to further propel the power of television in India's regional markets. The first leg of series takes us to Kannada , which is widely regarded as the country's first success story from a regional language market standpoint. With over 35 channels offering Rs 11.6 crore seconds of advertisement annually, the Kannada TV boasts of Rs 2,000 crore-plus potential. For perspective, that is nearly 10 percent of India's total TV ad spend coming from just one state. Telewise Kannada is an opportunity for industry stakeholders to understand, analyse and find potential solutions to issues faced by broadcasters and advertisers in the state. While Kannada boasts of a vibrant TV ecosystem, industry watchers are convinced there is scope to push the envelope on content, advertising and distribution fronts.
|3:00 PM - 3:10 PM||Welcome note
Anil Wanvari, Founder, CEO & Editor-in-Chief | Indian Television Group
|3:15 PM - 4:25 PM||PANEL 1: The National Brands perspective on Kannada Television Eco System
|4:30 PM - 5:30 PM||PANEL 2: The Rise of Retail in the state
|5:30 PM - 5:35PM||Closing Remarks|