Vijesh Vijayan is a profound brand marketing professional, with over 12 years of experience in the
field of Brand Marketing and Communications. Vijesh is currently the Brand Head of MK Agrotech
Pvt. Ltd. - Sunpure product line. His core competency lies in ideating, conceptualising, and
developing brand plans. His diversified market expertise makes him a consumers' man.
Vijesh gained his formal degree in Art and Marketing and holds a diploma in Events and BTL. He is
seen as one of the founding members of the BTL industry. Being a Gen-X he has seen the industry
evolve and adapted to its needs.
Vijesh's journey started with leading event agencies of the country. From there, he quickly
adapted to brand and marketing side of the industry and switched to the corporate world. He
started his brand journey with Jawad Business Group as a Marketing Executive where he gained
immense FMCG distribution knowledge along with marketing global products in GCC. In 2010 he
became the Head of Marketing and Business Development for UAE Exchange WLL in Bahrain. After
spending a fruitful 8 years in the middle east, home called, and he made his way back to India. He
joined his mentor in Max Fashion India where he learned the basics of Indian consumer behaviour.
In 2014 he became a Brand Solution Consultant for Velocity Brand Server Pvt. Ltd. After which he
once again he dabbled in fashion retail with Arvind Brands Pvt Ltd., and became the National
Marketing Manager for UNLIMITED & MEGAMART. Driven by a hunger to learn and do more creative
assignments he joined an on-demand ecommerce start-up Housejoy as Sr Manager Marketing -
Brand. He then went on to become a freelance consultant for various SMEs and Government bodies
before becoming a part of MK Agrotech Pvt. Ltd.- Sunpure product line in 2019.
At MK Agrotech Pvt Ltd. Vijesh has been instrumental in drafting the Brand Communication Strategy.
He has deployed several successful marketing campaigns and executed self-administered
experimental ideas with diverse organic and paid acquisition channels which has increased brand
visibility and equity in the consumers mindset. Vijesh has built strategic relationships with key
industry players and media for Sunpure.
He was awarded as 'Best Campaign Curator' which catered to the success of the team for record-
breaking sales within 6 months of taking over the position.
His work has given him exposure to multiple fields like the start-up market, traditional organisations,
domestic (north and south regions of India) and international markets. Vijesh Vijayan is an influential
leader, having led his team to ground-breaking success. His experience has given him a global
exposure and he is widely considered a marketing marvel among the industry circles.
Despite being without a B-School Masters, he has achieved a remarkable position in the industry. He
always believed in listening to the consumers and communicating with them, which in turn has
produced incredible results for the brands he has been associated with.
"Be the moon among the stars you will be recalled"