NH Studioz announces NH Plus OTT platform

The company marks its foray into digital space with the launch of NH Plus.

Mumbai: Film production company NH Studioz is all set to launch its OTT platform NH Plus.

With NH Plus, NH Studioz aims to bridge the gap and become a one-stop shop for all the film buffs across demographics, said the company in a statement on Wednesday.

Commenting on the launch of NH Plus, NH Studioz, director, Shreyans Hirawat said, “With NH Plus, we have planned to explore the digital ecosystem because coming from the entertainment sector, we believe that entertainment is all that people need at the end of the day and that’s when we decided to launch the OTT platform. With the blend of films and classics, our focus is very simple as the audiences are adapting tech and OTT, we would like to reach the desi film audiences.”

"In today’s time, customer acquisition is the major challenge for any OTT player and we envisage the same challenges," he further stated.

While other platforms are focusing both on films and TV shows, NH Plus would focus only on films. The audiences will be able to access titles like "Sholay", "Sarkar", "Baghban", "Krantiveer", "Pink" and many more on the upcoming OTT platform.

Hirawat said the company plans to roll out various offers on the subscription plan since the business model would be hybrid in nature. "We will be starting with 200 films and target to add a decent number each month," he added.

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