Mumbai: Zee Marathi has launched a mythological show Satyavan Savitri to offer a visual treat to the audiences with its spectacular 3D visual effects (VFX). It adds grandeur and takes viewers into different dimensions to enthrall them. Zee Marathi has become the first ever Marathi GEC to amp up the entertainment quotient with this brilliant move.

Over the last twenty years, Zee Marathi has established itself not just as a channel but as Maharashtra's socioeconomic and cultural facilitator. With its rich legacy and strong foothold in the Maharashtra market, Zee Marathi has always set high benchmarks when it comes to creativity and innovation.

Keeping up to its unique format, the show was also launched in an innovative manner, wherein the media was given an exceptional experience using virtual reality storytelling. With the virtual reality (VR) glasses on, the media plunged themselves into the immersive & engaging three-dimensional world of Satyavan Savitri. The cast of the show took this exciting experience too and were mesmerized by the output of the show. Zee Marathi has always kept its audiences at the centre of all its decisions, and the channel extended this experience to its beloved audiences as well. Zee Marathi is visiting audiences across Maharashtra and showing them the magic behind the VR glasses. This unique promotional activity is leaving the audiences surprised.

Commenting on this, Zee Entertainment Enterprises chief cluster officer – north, west & premium channels Amit Shah said, “Zee Marathi is not just a channel but also a mirror to the cultural heritage of Maharashtra. The channel has always pushed its boundaries to enhance its offerings and present top-notch entertainment to its viewers. This time, Zee Marathi is not just offering the folklore of Satyavan Savitri but is bringing forth the most exciting visual treat to them with 3D VFX which offers an unusual viewing experience. We hope that the audience appreciates our efforts and enjoys this unique experience and the show.”