Television
Report on Shemaroo

83% of viewers leave historical TV shows midway: Chrome DM survey

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/05/Porus.jpg?itok=N2g3keyT

BENGALURU: A Chrome Data Analytics & Media (Chrome) survey of 1,373 respondents reveals that 44 percent of television viewers preferred watching historical shows on television as opposed to 56 percent that said that they didn’t. 1,140 or a little more than 83 percent of the respondents said that they did not watch the complete season of the historical show, as compared to a little less than 17 percent (fractionally more than one sixth) who said that they watched the entire season.

The Chrome study respondent universe comprised 21 percent of the respondents in the age group of 18 to 24 years; 22 percent were in the 25 to 34 years age group; 25 percent were 35 to 44 years old; 19 percent were 45 to 54 years old and 13 percent were 55+ years old. 53 percent of the respondents were male, 47 percent were female.

More than half (61 percent) of the 1,140 respondents said that unnecessary stretching of the story beyond limits was the major reason that they did not watch the entire season of a historical. Gradual deviation into love or personal life of the story was another major reason for which 39 percent said that they did not watch the entire season. The other two major reasons were the unnecessary twists and introduction of unknown characters (22 percent) and the fact that the historical was not based on atrue story (18 percent). Please refer to the figure below:

public://dis1.jpg

Awareness of the story before viewing it on television was the highest in the case of the historical serial Jhansi ki Rani – 69 percent were aware of the story, followed by the story of Jodha Akbar with 58 percent of the respondents saying that they were aware of the story. Please refer to the figure below:

public://dis2.jpg

In order of preference, 55 percent (the highest) of the viewers preferred watching the GEC genre, while 17 percent (the lowest) preferred the kids’ genre.The next most preferred genre – movies was a choice of 48 percent of the respondents. News was the third most preferred genre with 34 percent followed closely behind by Music which scored 33 percent. Please refer to the figure below for content genre preferences.

public://dis3.jpg

The Chrome survey was carried out for the launch of the historical TV show Porus on Sony Entertainment (SET). 19 percent of the 1,373 respondents were aware about the story of Porus and Alexander. 56 percent had heard of King Alexander, while only 23 percent had heard of King Porus.

61 percent of the respondents were aware that of the launch of Porus on television, out of which 81 percent could recall that it would be aired on SET.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/bb.jpg?itok=_hs0Cx3-
Times Group chairman Indu Jain succumbs to Covid

Times Group chairman Indu Jain passed away on Thursday night due to Covid-related complications. She was 84. The group owns the Times of India and other newspapers.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620909725744.jpg?itok=MMOWv0i3
Colors Tamil brings world television premiere of Nayanthara's crime thriller

Colors Tamil, the youngest GEC in Tamil Nadu is all set to bring the world television premiere of Nee Enge En Anba, a crime thriller that stars Nayanthara in the lead roles. The movie will be premiered in Colors Tamil as a part of its Movie of the Month segment on 16 May at 02.00 PM, and a repeat...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902940150.jpg?itok=dRZdqwkD
FMCG ad volumes show record growth amid pandemic threat

In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC).  According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902782848.jpg?itok=NbzgEjFX
Zee Telugu celebrates 16th anniversary with Zee Mahotsavam

KERALA: Zee Telugu has completed 16 years in the industry. The channel began its journey on 18 May 2005, and since its inception, it has been curating compelling content that matches the tastes and preferences of a varied palette of viewers and has carved a special place in the hearts of Telugu...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620893708402.jpg?itok=xTKoCZN1
Republic fights second Covid wave with ‘Stay Strong India’

NEW DELHI: Since the onset of the second wave of Covid-19, Republic Media Network has dedicated 100 per cent of its programming on the nation’s fight against Covid. Republic’s #StayStrongIndia campaign has become a viral chorus across the globe, a worldwide expression of solidarity, a symbol of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810463471.jpg?itok=RRzMZfN-
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with amraachhi.org

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi (amraachhi.org) which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620805828618.jpg?itok=U5y9JkaB
Milagrow founder Rajeev Karwal loses battle against Covid

MUMBAI: Milagrow Robots founder & chairman Rajeev Karwal died of Covid-19 on Wednesday morning after he was on ventilator support for almost a week. He was known for his contribution to the Indian electronics and technology space. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620802169241.jpg?itok=A6_8bohv
&pictures brings the television premiere of ‘The Power’

MUMBAI: Offering a treat to action movie lovers, &pictures will premiere Vidyut Jammwal's The Power on 15 May at 8 PM. Directed by National award-winning filmmaker Mahesh Manjrekar, the film is loaded with high-octane action scenes featuring Jammwal.  Packed with the strong performance of...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620801970424.jpg?itok=VU3u-pst
Cartoon Network’s family fun time with Best Summer Ever campaign

NEW DELHI: Kids' entertainment channel Cartoon Network has rolled out the Best Summer Ever campaign for kids and parents, which aims to transform homes into the ultimate destinations for exciting adventures that could be enjoyed with the entire family.  As a part of the Best Summer Ever campaign...

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories

* indicates required