Television

&TV opens new timeslot with daily soap Waaris starting 16 May

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/12/%26tv.jpg?itok=LaAKGSkm

MUMBAI: Zee Entertainment Enterprises Limited (Zeel) Hindi GEC &TV will start airing a new daily soap Waaris starting 16 May at the 700pm and will run Monday to Friday. With this, &TV has opened up its 700pm slot as primetime as against its previous primetime slot of 730pm. Waaris replaces the rerun of Begusarai. The show is presented by Patanjali Kesh Kanti and powered by Lemce Socks. Waaris is produced by Ashvini Yardi's Vini Yard Films.

Talking about the show, &TV business head Rajesh Iyer said, “With Waaris, we are now opening up a new time slot and further increasing our original programming hours. The concept of Waaris reflects certain social stigmas that are yet plaguing our society and we believe that a differentiated concept like this will certainly be able to find the share of heart amongst the audiences.”

Vini Yard Films' Yardi said, "Waaris deals with the cultural issue of the girl child in our country. The story deals with a strong mother who guards a fierce secret to protect her child and the well-being of the community they belong to. Set in the heartland of Punjab, Waaris touches your heart immediately through its rich story- telling and its stark characters."

Waaris is the story of a child Manpreet, who thoughtlessly obeys everything that his mother says without any questions asked. But his mother Amba had lied…Maa ne jhooth bola tha… and this lie is what sets the momentum of the show. While Manpreet is a girl in reality, her identity has been kept under the wraps and she is known as Amba’s son to the entire village. So starts the journey of Manpreet and the age old feud between the two warring landowners – the Pawanias and the Bajwas in proving their supremacy. The show brings together an ensemble cast that includes Aarti Singh as Amba Pawania - Manpreet’s mother, Iqbal Khan as Charan Pawania - Manpreet’s father, Akshay Dogra as Charan’s younger brother Jagan Pawania, Mukesh Khanna as Lalaji Bajwa, Sidhant Suryavanshi as Harjeet Bajwa and the little Sania Tauqeer as Manpreet Pawania.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/rahul.jpg?itok=00jCul-B
BCCI accepts Rahul Johri's resignation

Rahul Johri’s day at Board of Control for Cricket in India (BCCI) is set to end as his resignation as the chief executive officer has been accepted. Reportedly, Johri floated his resignation letter in December and the board accepted it on Thursday, 9 July. 

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc_0.jpg?itok=mNfps5bo
Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/all.jpg?itok=7an6u-q6
SynProNize launches distribution, production, monetisation agency in Dubai

SynProNize co-founders Nitin Michael and Hasnaa Descuns announced the launch of their new content production and distribution agency which will partner with top digital platforms and linear broadcasters in APAC.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/niel.jpg?itok=zR8FhjaE
News consumption, ad volumes on a high in the first half of 2020: BARC+Nielsen

As India enters in unlock 2.0, news channels look at the brighter side, both in the terms of viewership and advertisements, reveals the tenth edition of BARC+Nielsen weekly report on media consumption habits in the covid period. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc1.jpg?itok=iZBvgYyY
TV advertising sees revival in June 2020

NEW DELHI: BARC India and Nielsen Media's tenth edition report on the ‘Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of ‘unlock’ in June 2020, there is a revival of advertising on TV – a significant increase in the presence of ‘top 10’ and ‘next 40’ in June 2020....

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/zee.jpg?itok=DI1oq3y7
It is ‘Wedding Week’ on Zee Telugu!

NEW DELHI: Zee Telugu presents its content resumption strategy with gripping plots of its marquee shows. As the world battles the novel pandemic by adopting social distancing, Zee Telugu continues to innovate unique and engaging content for its audience.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/tarun.jpg?itok=LhC-8hUU
Tarun Nangia joins IICA monitoring committee as member

NEW DELHI: NewsX associate editor (special projects) Tarun Nangia has been appointed as a member of the monitoring committee to the Indian Institute of Corporate Affairs (IICA), a think-tank under the ministry of corporate affairs, government of India. The monitoring committee has been constituted...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/jumanzi.jpg?itok=ucoTlWps
Jumanji: The Next Level Leaps To The Top Spot As The Biggest Simulcast Premiere on &flix and Zee Cinema

Truly taking it to the next level, the recent Flix First Premiere of Jumanji: The Next Level on &flix and a simulcast on Zee Cinema clocked 34Mn impressions {BARC | All India 2+ | 27th June 2019 – 26th June 2020 | Zee Cinema (SD + HD), &flix (SD + HD)}. Scaling to the top as the biggest...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ficci.jpg?itok=maWBnAqp
Digital is pushing other mediums towards accountability

In the post-Covid2019 world, measuring the efficacy of advertising spends will become even more critical for companies as they navigate their recovery given the significant pressure of their cash flows and liquidity positions.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required