Re-invent 2020: The Power of Audio

Stay tuned on 6 Nov for the 15th edition of India Radio Forum

NEW DELHI: The 15th edition of The India Radio Forum Virtual 2020 announces the final agenda for Re-invent 2020 – The Power of Audio and promises to celebrate the virtual gathering by providing engaging content, interactive discussions and valuable leadership perspectives and strategies for success scheduled for the 6th November 2020.

Twenty-plus years into the digital revolution, the radio industry globally is still struggling to hold onto long-time listeners and advertisers while attempting to puzzle out how best to build out their digital offerings. 

Our keynote session ‘Restoring the Soul of Radio’ addresses these issues. Led by HT MD (Lifestyle) Sonal Kalra, she is joined by industry stalwarts like Anurradha Prasad – president of the association of radio operators for India (AROI); Red FM & Magic FM Director & COO Nisha Narayanan; RBNL CEO Abe Thomas and Radio City CEO Ashit Kukian as they deliberate on resurrecting the soul of radio in 2020. This interesting panel discussion will focus on short term measures the government should take immediately and long-term government policies in support of FM Radio; This keynote will also cover growing trends that might help advertisers and communities to take note and think differently and on future plans of resetting and transforming the industry in very challenging times.

Did you know that India is the world's third largest podcast listening market? In spite of it being a well-received channel for more than a decade now, podcasts are experiencing unprecedented audience growth in India – a trend that has continued in today’s coronavirus-affected world as people turn more and more to digital media on their personal devices. Despite this growing audience opportunity, podcast monetization is still very much in its infancy and marketing podcasts in key. 

Our last session aptly titled ‘The World of Podcasts’ is all about the marketing of podcasts; from creation to publishing to deploying and promoting it across most applications to provide one of the most rewarding modes of marketing and strategic communication to marketers. 

Led by Adfactors PR VP - digital services Pavan R Chawla this panel will include IVM Podcasts founder Amit Doshi; Syska CMO Amit Sethiya and PayNearby MD & CEO Anand Kumar Bajaj. Listen up as this very eminent panel takes you through an immersive session on all that marketers need to know about podcasting. 

Re-invent 2020 – The Power of Audio; takes place on 6 November, 2020 - 3.15PM - 6.45PM; so block your calendars for the most engaging sessions on the future of audible entertainment in India.

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