Television

India among A-PAC leaders as animation software market expands at 16% CAGR

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/04/Animation_0.jpg?itok=PQE9XMW3

MUMBAI: A-PAC is a swiftly growing segment in the animation design software market, with countries such as China, India, and Japan leading this growth. The rising interest toward 3D animations among the younger demographics is boosting the demand from the market, says Technavio.

Analysts forecast the global animation design software market to grow to USD 4,288.94 million by 2021, at a CAGR of more than 16% over the forecast period, according to their latest report. Global animation design software market to grow to USD 4,288.94 million by 2021, posting a CAGR of over 16%.

The research study by Technavio on the global animation design software market for 2017-2021 provides a detailed industry analysis based on the end-users (media and entertainment (M&E) industry and gaming industry) and geography (the Americas, EMEA, and APAC).

Animation design software is a tool for creating images that appear to be moving. It also creates visual effects with the aid of computer graphics. The media and entertainment industry are the largest end-users for this software, where it is used for movies, television programs, print media, concerts, award shows, advertisements, M&E videos, and Internet media.

Technavio analysts highlight the following three factors that are contributing to the growth of the global animation design software market:

1. Increased use of animation design in movies and video games
2. Use of animation design software for TV commercials
3. Rise in demand from APAC
&
4.Increased use of animation design in movies and video games

“The use of animation design in the film and television industry is rapidly increasing, driven by the rising popularity of animated movies such as Cars, Toy Story, and The Incredibles. The enhanced graphics, clarity and quick rendering of frames drives the popularity of the software,” says Ishmeet Kaur, a lead analyst at Technavio for enterprise application research.

The demand for games with animated characters and imageries is another key factor driving the market growth. The gaming industry is a major end-user in the global animation design software market, where they use the software to create stunning animation effects in 3D and complex animations.

Use of software for TVCs

The increased use of design and animation in television commercials is a major growth driver for the global animation design software market. Companies across the globe are integrating the best marketing tools to differentiate themselves from their competitors and establish a strong market foothold. Companies are producing 3D animated commercials to provide potential customers with advertisements animation and design software. LG, Rolls-Royce, and Motorola are among the major brands that implemented 3D animation techniques in their product advertisements.

Rise in demand from APAC

“APAC is a swiftly growing segment in the animation design software market," says Ishmeet.

A notable investment of USD 3.05 million in the Anime Consortium was made in Japan by Kodansha, Shogakukan, Shueisha, KADOKAWA, Bushiroad, Good Smile Company, and Toei Animation. This investment and the collaboration with anime studios and game developers helped Anime Consortium add more value-added anime content in its projects.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/flix.jpg?itok=fXl6Z3FF
Watch the hair-raising sequel ‘Insidious: The Last Key’ this Saturday only on &flix!

What happens when the horrors of your past come back to haunt you? #LeapForth into the world of fear as &flix, the destination for the biggest Hollywood hits, is all set to air ‘Insidious: The Last Key’.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/chennai.jpg?itok=4gQFhf7q
IPL comes to Snapchat

Snapchat has teamed up with Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders this IPL season.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/mat-goe.jpg?itok=phhDu3lH
National Geographic Expeditions to offer enriching immersive travel experiences to Indian Travellers

As Indian travellers look for rich travel experiences in a burgeoning luxury travel industry, National Geographic Expeditions launches in India.

Television TV Channels Factual @ Discovery
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/walt.jpg?itok=d834AJ3p
Disney formally closes deal with Fox, massive layoffs expected

Walt Disney Co (Disney) has finally closed the deal with on its $71 billion acquisition of 21st Century Fox (Fox). In recent months, the acquisition received final approval from antitrust regulators across the globe.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/chrom.jpg?itok=CC3YraGv
Music genre most benefitted in Chrome DM week 11

Music genre has grown 3.93 per cent with the highest opportunity to see (OTS) in week 11 of Chrome Data Analytics and Media.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/kevin.jpg?itok=i0pF-Eox
Warner Bros chief Kevin Tsujhara to step down

The WarnerMedia group has announced that Warner Bros studios chairman and CEO Kevin Tsujhara is stepping down after allegations of having an affair with a young British actress and helping her secure roles surfaced, according to reports.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/flix.jpg?itok=Ur43FBM_
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/smriti.jpg?itok=PZiuoicm
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/ganga.jpg?itok=H7BNoB2s
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories