Television

Green Gold, TV Asahi to co-create new Ninja Hattori episodes

TV Asahi will have rights to all creative calls as well as the IP

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/21/Green-Gold.jpg?itok=J0UkJVSo

MUMBAI: The creator of India’s largest animated character is going abroad. Green Gold Animation, the company behind Chhota Bheem, is collaborating with Japanese broadcaster TV Asahi and its animation production arm Shin-ei Animation to produce new episodes of a show that’s also popular in India, Ninja Hattori. Though TV Asahi has all rights to make creative calls, Green Gold can contribute in cultural or custom-oriented inputs to the script.

Green Gold Animation content sales VP Bharath Laxmipati says, “Japanese flavour is something that we never had. Doraemon is not today’s time; it is from the 70s time. So, as of now, it is very important for the artists to always learn multiple styles and the collaboration with Japanese production house— Shin-ei will help them understand storytelling in very different lines. So that’s one of the reasons, apart from the strategic reasons, to produce Japanese content.” The new episodes of Ninja Hattori will be created in 2D-HD through a digitally mastered process. 

While some say Japanese content was used as fillers when the price to produce home-grown content was steep. But Laxmipati objected that it is unfair to slot that content as such. He says, “If you see viewership ratings, Japanese content is doing well. Of course, localised content like Chhota Bheem and others are today’s flavours but there are also places where Japanese content are still working well with the audiences.”

TV Asahi will hold the IP rights for the new series. When asked about retaining the IP rights for a production house’s creation, Laxmipati says that most broadcasting houses want to retain the IPs. “We are taking the initial risk of investing into IPs, so the production houses if they turn into pure production houses without the thought of having an output from the IP outrage broadcast, will die down because they don’t have the incentives to perform better and to further invest in creative energies.”

He suggested that there has to be a win-win model for both. The broadcasters and the studio producing their IPs should come together where it shouldn’t be 'my way or the highway', it should be a new way, where both are winning this process where some territories will be with the broadcasters, a few of them will be given to the production houses. He added that there has to be a certain limit to hold on and a certain extension of the property that will be given to exploiting like licensing or merchandising, product or promotional and among others. “So there are a lot of things on the table that the studios and the broadcasters can come together on, but this is only possible if the IP is successful,” he concludes.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/zeel.jpg?itok=NPI2s0YG
ZEE and Helo App crafts in partnership

MUMBAI: Delivering on its promise of meeting brand objectives by  providing solutions with exceptional incremental value to its clients through a platform agnostic approach, the Content & Partnerships vertical of Zee Entertainment Enterprises  Ltd (ZEEL) has taken brand solutions to newer...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/eros.jpg?itok=jtFJVsw5
Eros Now announces collaboration with YouTube Music

MUMBAI: Eros Now, a premier South Asian OTT entertainment platform with more than 177 million registered users, today announced a collaboration with YouTube Music in India to introduce a special subscription package at INR 99 for 90 days for new users of YouTube Music Premium subscription. The...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/tv18.jpg?itok=5dv8ymSB
FYI TV18 reveals the secrets and stories behind the ‘Recipes That Made Me’

MUMBAI: FYI TV18 presents a series dedicated to the legacy of food and the power it holds in all our lives. ‘Recipes That Made Me’ has UK-based Chef and Restauranteur Nisha Katona travelling around the UK, meeting diaspora from India, Bangladesh, Pakistan and Sri Lanka. She meets passionate home...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/netwrok18.jpg?itok=5r_a2mte
Network18 announces senior elevations in News18.com

MUMBAI: The general news vertical has been one of the strongest parts of the Network18 portfolio over the past year. In its best efforts to leverage the opportunities the scale affords, Network18 has announced key elevations in the leadership team of News18.com, its breaking news platform. Azim...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/Joy-Chakraborthy.jpg?itok=9ifoDVor
Bhojpuri market is a priority for all FMCG brands: Enterr10's Joy Chakraborthy

Bhojpuri content has been giving a tough time to its Hindi counterparts if one goes by weekly Broadcast Audience Research Council of India (BARC) data. In week 45, as in several others, the channel was leading with 63910 weekly impressions (000s).

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/NOVA-Cinemaz.jpg?itok=Cul8MhDQ
"OTT, TV and cinema complement each other": UFO Moviez' CEO Rajesh Mishra

The movie-exhibition business in India is stuck in contradictions. On the one hand, the country produces the highest number of movies in the world, on the other, its screen-density remains one of the lowest. Various state governments provide subsidies to promote shooting in their states, yet GST...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/Star-Jalsha.jpg?itok=G_F3-aZu
Star Jalsha launches Start Music-new music game show

Star Jalsha is all set to premiere its new music game show- Start Music on weekend from 24th November onwards every Sunday. The 18-episode series is produced by Double Half Productions who have successfully partnered Star Jalsha in producing Mahalaya and other shows.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/disney.jpg?itok=N9YL6kBF
Disney's Frozen 2 collaborates with 67 brands

MUMBAI: Disney’s Frozen 2, the sequel to one of the highest-grossing animated films of all time, is around the corner and the excitement amongst fans and brands is big. Disney’s consumer products business in India has collaborated with 67 brands across categories to bring alive the magic of...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/khandani.jpg?itok=siwz8VBm
Sony MAX to premiere Khandaani Shafakhana on Nov 22

MUMBAI: Sony MAX presents ‘Khandaani Shafakhana’ as its World Television Premiere this November. The film starring Sonakshi Sinha, Varun Sharma and popular singer Badshah will help break the taboo around the topic of fertility clinics in small town India. The film will premiere on 22nd November...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories