Television

Emerald Media buys controlling stake in Cosmos-Maya

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Mumbai: Cosmos-Maya, the market leader in IP-led Indian kid’s animation content, has received a shot in the arm as it now tries to cast the net wider in the global market. Emerald Media, the Pan-Asia company backed by global investment firm KKR, has acquired a controlling stake in Cosmos-Maya through a combination of primary and secondary stake acquisition. The capital from this investment will help the animation company with strategic growth initiatives and creating global IPs to further increase its footprint across the world.

Promoted by filmmakers Ketan Mehta and Deepa Sahi, Cosmos-Maya has been one of the pioneers in the art and technology of animation and visual effects in India.  Over the last five years, the company has produced more than a 1000 half-hour segments of animated content. It has multiple ongoing productions with major television and digital platforms, including Viacom18, Disney Networks, Turner International, Sony Pictures Network, Discovery Networks, Netflix, Amazon Prime Video and ALT Balaji.

The creators of the Motu Patlu animation series, a popular Indian kids’ show, Cosmos-Maya has a line-up of nine TV shows on air, including Shiva, Eena Meena Deeka, Kisna, ViR - The Robot Boy, Guru Aur Bhole, Chacha Bhatija, Tik Tak Tail and Selfie with Bajrangi. 

Cosmos-Maya founder and managing director Ketan Mehta said, “The vision for Cosmos-Maya has always been to become a cutting-edge media technology company creating quality Indian content for the global market. The company will benefit greatly with a partner like Emerald Media, which has a strong understanding of the entertainment, broadcast and the OTT space. Through the capital infused, the company intends to develop international projects while leveraging the media relationships of Emerald to expand its global footprint.”

The company is also working on three international co-productions—Captain Cactus, Atchoo! and Help me Ganesha—in different stages of production and development. Cosmos-Maya targets audiences globally through its own YouTube channel, WowKidz, which has already become one of the fastest-growing channels for kids’ content with more than 2 million active subscribers and over 2 billion cumulative views since its launch in 2016.

“Cosmos-Maya has created and owns the content for some of the most popular kids’ shows and, hence, has its finger on the pulse of a very captive and influential audience. With the company now focused on the development of content, that crosses geographies, it is poised for growth on a global stage—not to mention the added opportunity of brand expansion and merchandising for its properties. This investment is a great addition to Emerald Media’s growing portfolio as it aligns with our vision of creating an ecosystem that caters to audiences of all age groups,” said Emerald Media managing director Rajesh Kamat.

Cosmos-Maya CEO Anish Mehta added, "With its successful and sizeable IP bank, strong business associations, a passionate team and the constant quest for quality—combined with the capital, domain knowledge and management bandwidth that Emerald Media brings on board—Cosmos-Maya is now poised for a global 360-degree approach to grow and monetise its brands through content, media, marketing, distribution, licensing and retail to markets, for kids across the world.”

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