Television

Content Tokyo: A doorway for Indian companies into Japan

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/06/IMG_3990.JPG?itok=8FPlfLk_

MUMBAI: Your breath is sucked out of your lungs as you walk through the sky walk from the 800 room Washington Ariake Hotel and set your eyes upon The Big Sight in the Ariake district of Tokyo. Home to some of the largest exhibitions in Tokyo, it is Japan’s largest and most impressive exhibition and convention centre; its scale is something we Indians are not quite used to.

From the outside it looks like two gigantic inverted funnel cones have been placed side by side and connected easily and invisibly. Its geometry grabs you and makes you look again and again.

And when you step into its portals, its scale is what grabs you and then you hear that there is the east side and the west side to the Big Sight. How much bigger than that can you get? Indiantelevision.com and Animationxpress were the sole Indian invitees to Reed Exhibitions Content Tokyo, which took place over last weekend over three days between 29 June and 1 July.

A very Japan focused event, Content Tokyo had six different exhibitions under its umbrella – Production Companies Expo, Creators’ Expo, Licensing Japan, Advanced Content Technology Expo, Content Solutions Expo and Content Marketing Expo. An amazing number of showcases from game creators, licensors and merchandising companies, virtual reality producers, artificial intelligence ventures, content marketing online, animation studios brand solutions for digital advertisers, artists, photographers, illustrators, caricaturists, game creators, comic artists, Japanese majors such as Panasonic, Nissan Motor Co, NTT Communications, Sony Music and Akamai, and event exhibition solutions providers made the event extremely interesting.

Altogether some 1,530 exhibitors, of which about 100 were from other Asian countries from South Korea, Thailand, Taiwan, Vietnam, China, Indonesia had pitched their stands over the two floors of Big Sight. The three day event had 40,000 footfalls from qualified business visitors, and Reed Exhibitions Japan director, group VP, international, sales and marketing division Hajime Suzuki says that there was a 25-30 per cent hike in attendance this year. And that the international visitors are around 8-10 per cent.

There was something for everybody in the various zones which included: The Video/CG Zone, Video Marketing Zone, Marketing Technology Zone, Anime/Manga Zone, Web/App Zone, Advertising/Design Printing Zone, Music/Sound Zone, the Robot Zone, Management/Dsitribution solution Zone, Content Business Supporting Zone, the local government zone, Content Production Tool Zone, ebook/epublishing zone, the Art &Design Café, and the Taiwan Pavilion.

The massive Creators Expo had more than 700 local Japanese creative professionals exhibiting their talents – designers, music/sound creators’ zone, video/animation/CG creator zone, Photographer zone, Author/Writer Zone, Calligrapher Zone, Game Centre Zone, Manga/Comic Artist Zone, Art Zone and the Picture Book Zone.

A standout was the virtual reality games solutions and software/Artificial Intelligence area where companies tested their new offerings, offered content production and data analysis and prediction services. The Licensing Zone attracted 220 exhibitors and the characters which were looking for licensees included: Godzilla, Detective Conan, Rilakkuma, Hanakappa, Kanahei’s Small Animals, Monchhichi, Peko, The PowerPuff Girls, The Smurfs, Beavis and Butthead, Where’s Wally, Ghostbusters, and Rody. Nissan, Rover, Japan Airlines, Hershey’s, Laura Ashley, Lamborghini, and Jeep were some of the brands offering licensing partnerships.

The Creators’ Zone with its mind warping display of Japan’s emerging talent in every creative space kept you engrossed and left you open mouthed. Reed Exhibitions’ Suzuki revealed that this zone offered the talented creators an opportunity to get in direct contact with clients and has been growing annually.

So does it make sense for Indian – and South Asian - entertainment companies to attend Content Tokyo? From our perspective, Indiantelevision.com will definitely go again. Even exhibit, if possible. If there is a short coming of Content Tokyo, it is the fact it is very Japan focused, but given Suzuki’s intention to attract more international players that could change over time. The positive of the Japan focus is that it will help South Asian or Indian companies to get a deep dive into the Japanese entertainment market. However, they would do well to have an interpreter or someone with Japanese proficiency along. Almost 90 per cent of exhibitors and attendees speak Japanese and sparing English, though more of them are hiring an interpreter themselves to accelerate the internationalization that’s set to hit Content Tokyo.

Suzuki explained that he has been tasked with the responsibility of bringing in more international participation and he is quite bullish about India.

“Animation, gaming companies from India and Japan can work together,” he said. “Indian studios should take advantage of this opportunity and exhibit here. India and Japan are working closely together in many sectors. The media and entertainment sector could be given closer collaborative attention by companies from both countries.”

Will his intention become a reality? It’s over to industry now.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/imsges.jpg?itok=m3hdX5z6
Sports channels reverse viewership loss but still weak in week 6 of BARC

MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February). The decrease in eyeballs is...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/alll.jpg?itok=_QN-bmfJ
English news records highest ratings in 2020 during Delhi elections, results week

Runup to elections and election results announcements are big viewership drivers for news channels in India. Assembly elections on 8 February 2020 and announcement of the election results of the New Delhi legislative assembly in week 6 of 2020 (Saturday, 8 February 2020 to Friday, 14 February 2020.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/logos.jpg?itok=1vH4NSd9
BARC week 6: Four Zee regional channels lead regional markets

In week six of BARC India ratings, Zee's four regional channels  Zee Bangla, Zee Biskope, Zee Marathi and Zee Kannada led in Bangla, Bhojpuri, Marathi and Kannada markets respectively. Zee Punjabi and Zee were seen holding second position in their respective market, whereas Zee Tamil holds third...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/barc.jpg?itok=yD9J7pqX
Hindi news channels viewership increases by 14 per cent in week 6 of BARC

Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/spsn.jpg?itok=km9a3_uY
SPSN partners with Social chain of restaurants as on-ground screening partner

MUMBAI: To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality’s Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa....

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/nippon.jpg?itok=bTxFlT2R
Nippon TV heads to Series Mania Forum with three new scripted formats

TOKYO: Nippon Television Network Corporation (Nippon TV), Japan’s leading multiplatform entertainment powerhouse, announced that the company has been officially invited by Laurence Herszberg, founder-general director of Series Mania, to be the first Japanese company to attend Series Mania Forum.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Star%20Jalsha.jpg?itok=B40OnLQy
Star Jalsha celebrates 500 episodes of Irabotir Chupkotha

MUMBAI: Irabotir Chupkotha, one of Bengali television’s most popular shows, has recently completed 500 episodes. A unique plot coupled with a stellar cast can only result in a successful mega serial. Irabotir Chupkotha, produced by Acropolis Entertainment is a sparkling example of this instance....

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Sunil_Shah.jpg?itok=sXFezqi1
B4Uelevates Sunil Shah as group MD B4U films

MUMBAI: B4U is in the midst of strong momentum. Along with the launch of new channels in the past year and the business plans in the works for the future, the network will experience new ways of working and few changes in organizational structuring at B4U, to continue this level of growth.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/BARC_800.jpg?itok=PL0dZWf-
BARC week 6: Sony SAB slips down to fourth position on pay platform

MUMBAI: Sony SAB slipped to fourth position in week six of BARC India ratings. Last week, the channel was seen at third position. This week Zee TV held the third position moving up from fourth position. Colors continued to lead in urban market and pay platform. In urban market, Colors, Star Plus,...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required