Television

20 years later, 'The Powerpuff Girls' still breaking stereotypes

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/27/PowerpuffGirls.jpg?itok=8THFCxhw

MUMBAI: Home-grown animation is finally finding its way to Indian kids’ TV channels but the fact remains that most of the cartoons are predominantly male-oriented. Whether it is a storyline revolving around boys or about a male protagonist, the number of stories about girls is limited. Indian channels are replete with examples such as Chhota Bheem, Pokemon, Doraemon, and Popeye (wherein Olive Oyl is constantly in the need of being rescued).

One show, which has been the bastion of Cartoon Network (CN) for more than two decades, is The Powerpuff Girls. Produced by Cartoon Network Studios with Nick Jennings as executive producer and Bob Boyle as co-executive producer; it has earned more than $2.5 billion in retail sales in its lifetime. The cartoon was dubbed in various languages such as Japanese, Korean, Brazilian Portuguese, European Portuguese, Finnish and Danish.

It was in 1995 when the heroic girls got their first animation showcase on a programme called What a Cartoon! Only in 1998 did The Powerpuff Girls get taken seriously with the final episode concluding on 25 March 2005. Blossom, Bubbles and Buttercup weren’t merely cartoons but an image of women empowerment to every girl on the planet. The popularity soared among girls who could finally connect with avatars that represented their inner ambitions of making the world a better place.

Come February, the network is celebrating its 20th anniversary with the global rollout of new episodes, events and products that will continue till 2019. The fourth sister, Bliss, will also return throughout the year.

In most shows around that time, and even now, male characters were given the more masculine qualities like strength, valour, courage and the tag of being the ‘rescuer’ while the females were restricted to roles of the humble daughter or girlfriend or a side character (Misty in Pokemon, Shizuka in Doraemon). The transformed world hasn’t impacted these characters from being named as ‘all-time favourites’. The vast differences in the personality traits between the strong, funny, deceitful, greedy, smart, charming male characters against the humble, soft-spoken, dependent female characters frame the plot of these shows.

Today efforts are being made to show female characters without the sexism implicit of earlier times. The cases in point are Merida from Brave, Princess Elsa from Frozen and Princess Riley from Inside OutKim Possible was also a groundbreaking show aired in 2002-2007 that showed the life and adventures of a teenage girl.

Kids imitate what they see and especially characters they fall in love with. These early-age behaviours mould their adulthood as well, making it a strong case for producers to create a balance and indulge in enforced role-reversal.

Also Read:

NICK & Motu-Patlu films most watched kids channel & programme in BARC week 13

Kids today watch more animated content than ever

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/banijay.jpg?itok=FcHRhIEB
Banijay completes landmark deal to acquire Endemol Shine Group

MUMBAI: Banijay today announced the completion of the acquisition of Endemol Shine Group, previously co-owned by The Walt Disney Company and funds managed by affiliates of Apollo Global Management Inc. The closed deal, which has been successfully approved by the relevant regulators worldwide in...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/barc.jpg?itok=7MVLSMfP
BARC week 25: Star Plus continues to hold top spot in urban market and pay platform

Star Plus topped the chart on the pay platform and in the urban market in Week 25 of 2020 ( Saturday 20 June 2020 to Friday 26 June 2020  ) of Broadcast Audience Research Council of India (BARC) data. However, Star Plus slipped down to seventh position in the rural market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/indiatv.jpg?itok=BYww9CQn
India TV makes 3 key appointments

India TV has appointed experienced professionals at three key positions. Ajay Kumar has been appointed as consulting editor, Anand Pandey will be editor- research and planning and Jaya Prakash Singh has joined as chief of bureau, Mumbai.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/tv.jpg?itok=N3bOhVl2
TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/prive.jpg?itok=BS6zPI6d
This July, Immerse yourself in a wonderful world of amazing stories with Privé Collection on &PrivéHD

Be it true love, ghosts, football, killing – you name it and the collection has it all! Here’s an exciting, tragic, creepy, action-packed and funny assortment of tales like no other! From fearless action sequences to epic adventures or maybe a cheerful animation to something hysterically funny, we...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/aplause.jpg?itok=lMwW7zks
Applause Entertainment partners with Gurinder Chadha and Sunder Aaron

MUMBAI: With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India. An Aditya Birla Group venture, the content studio led by media veteran Sameer Nair has announced...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/sportskeeda.jpg?itok=BQrqjlhJ
Sportskeeda to launch an original interview series “Free Hit” with Sourav Ganguly, Kapil Dev, and Yuvraj Singh

Sportskeeda, India’s largest all-sports news website is all set to launch its original interview series “Free Hit”. The first-of-its-kind series FreeHit catches-up with legendary cricketers in their own homes, and listens-in as they narrate their journey of becoming what they are today. 

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/Raktim-Das_0.jpg?itok=Oy5L5CQe
TV9 appoints Raktim Das as COO of Studio9

Beefing up its management team and adding momentum to its pan-network digital expansion plans, TV9 Bharatvarsh announced the appointment of former Zee executive cluster head, innovation studio, and custom content Raktim Das as COO of its property Studio9.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/arnab.jpg?itok=8fDClSCO
Bombay high court suspend 2 FIRs against Arnab Goswami

Republic TV editor-in-chief Arnab Goswami was given an interim relief by Bombay high court on Tuesday as it suspended two FIRs against him for allegedly making provocating and inflammatory statements over Palgarh lynchings and gathering of migrant workers outside Bandra railway station.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required