Television

20 years later, 'The Powerpuff Girls' still breaking stereotypes

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/27/PowerpuffGirls.jpg?itok=8THFCxhw

MUMBAI: Home-grown animation is finally finding its way to Indian kids’ TV channels but the fact remains that most of the cartoons are predominantly male-oriented. Whether it is a storyline revolving around boys or about a male protagonist, the number of stories about girls is limited. Indian channels are replete with examples such as Chhota Bheem, Pokemon, Doraemon, and Popeye (wherein Olive Oyl is constantly in the need of being rescued).

One show, which has been the bastion of Cartoon Network (CN) for more than two decades, is The Powerpuff Girls. Produced by Cartoon Network Studios with Nick Jennings as executive producer and Bob Boyle as co-executive producer; it has earned more than $2.5 billion in retail sales in its lifetime. The cartoon was dubbed in various languages such as Japanese, Korean, Brazilian Portuguese, European Portuguese, Finnish and Danish.

It was in 1995 when the heroic girls got their first animation showcase on a programme called What a Cartoon! Only in 1998 did The Powerpuff Girls get taken seriously with the final episode concluding on 25 March 2005. Blossom, Bubbles and Buttercup weren’t merely cartoons but an image of women empowerment to every girl on the planet. The popularity soared among girls who could finally connect with avatars that represented their inner ambitions of making the world a better place.

Come February, the network is celebrating its 20th anniversary with the global rollout of new episodes, events and products that will continue till 2019. The fourth sister, Bliss, will also return throughout the year.

In most shows around that time, and even now, male characters were given the more masculine qualities like strength, valour, courage and the tag of being the ‘rescuer’ while the females were restricted to roles of the humble daughter or girlfriend or a side character (Misty in Pokemon, Shizuka in Doraemon). The transformed world hasn’t impacted these characters from being named as ‘all-time favourites’. The vast differences in the personality traits between the strong, funny, deceitful, greedy, smart, charming male characters against the humble, soft-spoken, dependent female characters frame the plot of these shows.

Today efforts are being made to show female characters without the sexism implicit of earlier times. The cases in point are Merida from Brave, Princess Elsa from Frozen and Princess Riley from Inside OutKim Possible was also a groundbreaking show aired in 2002-2007 that showed the life and adventures of a teenage girl.

Kids imitate what they see and especially characters they fall in love with. These early-age behaviours mould their adulthood as well, making it a strong case for producers to create a balance and indulge in enforced role-reversal.

Also Read:

NICK & Motu-Patlu films most watched kids channel & programme in BARC week 13

Kids today watch more animated content than ever

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/timesnow.jpg?itok=Th_5w3HP
TIMES NOW unveils exclusive programming line up for 71st Republic Day

MUMBAI: Commemorating the 71st Republic Day of India, TIMES NOW, India’s leading English news channel unveils an exciting programming line-up of thought-provoking shows. Shedding light on the unspoken, untold and unseen stories, TIMES NOW brings to its viewers three curated shows, Dispatches from...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/news18.jpg?itok=i_1Np2g4
Network18 to relaunch News18 UP with new packaging

MUMBAI: It’s going in for a refresh. Network18 is all geared up to relaunch its regional Hindi news channel News18 Uttar Pradesh/Uttarakhand come 25 January. Viewers can expect a spanking new layout, with refreshing designs and colour. According to a top source from Network18, the new version of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/masterchef.jpg?itok=vwpLaNKX
Star Plus & Endemol Shine India celebrate Republic Day on Masterchef India

MUMBAI: To celebrate the diverse flavours of India along with its huge, rich and valuable heritage on ‘Republic Day’, Star Plus and Endemol Shine India came up with an impressive concept of challenging the contestants to put up a 15-feet long majestic thali with exactly 100 dishes. The 15th episode...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/sonyyay.jpg?itok=Ybwh3wK8
Sony YAY! announces special Republic Day line-up of Honey Bunny movies

MUMBAI: Every year, Indian families gather around their television sets to witness the annual Republic Day celebrations. And to double the entertainment quotient for children this time, Sony YAY!, kid’s favourite entertainment channel announces “Housefull Sundays”, with a specially curated movie...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/jeeppp.jpg?itok=06FKjjVk
Jeep India & Publicis Media launch show 'Jeep Bollywood Trails'

MUMBAI: Jeep India & Publicis Media in a partnership today announced the launch of a television show Jeep Bollywood Trails, which will be aired on AXN, Max HD and will stream on Sony Liv starting 25 January 2020. Jeep Bollywood Trails is a travelogue, redefining India through Bollywood lens...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/sonysab.jpg?itok=0Jr6CnQK
Fans to witness an action-packed week as Baalveer and Aladdin come together to fight evil

From January 27 – 31, fans will witness an electrifying battle between good and evil as superheroes Baalveer and Aladdin come together to end the dominance of two of the fiercest villains Zafar and Timnasa. Siddharth Nigam (Aladdin) and Dev Joshi (Baalveer) who are currently shooting together on...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/ravish.jpg?itok=Nil6omvh
'Kodeeswari' doubled primetime slot viewership: Viacom18's Ravish Kumar

The Tamil adaptation of Kaun Banega Crorepati saw an interesting tweak - all the participants and the host are women. Launched on 23 December 2019, Kodeeswari brought out and continues to bring heart-wrenching stories of women contestant and aims to encourage and motivate them to fulfil their...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/SHRIDHAR-SUBRAMANIAM.jpg?itok=dzqi3jSU
Shridhar Subramaniam to move to Sony Music NY corp HQ

We all know of him as this affable but tough music exec based out of India. And his has been a familiar face for Sony Music Entertainment (SME)  in India and west Asia. Now Shridhar Subramaniam’s good work in tackling the tough Indian market is being rewarded.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/suntv.jpg?itok=SfvBRiLP
Sun TV regains most watched channel across genres top spot

The Sun TV Network’s flagship Tamil GEC Sun TV was ranked first in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms in week 2 of 2020 (Saturday, 11 January 2020 to Friday, 17January 2020, week or period under consideration).

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories