Television

Zee urges consumers to shop local this Diwali

Puts the spotlight on small businesses through its campaign #YehDiwaliKissonWali

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/11/03/zee.jpg?itok=bw0NZ-fL

Mumbai: The festive season is usually filled with countless stories that unfold on the streets. It’s truly an experience going to your local city market with your friends and family members and returning home with little moments of laughter. This Diwali, OptimiZEE, the social content hub at Zee is celebrating such stories that strike a chord with its purpose-led campaign #YehDiwaliKissonWali.

Featuring veteran actors including the evergreen Zarina Wahab, Avtar Gill, and Virender Saxena, the heartwarming film rolled out across ZEE’s social platforms portrays a relatable moment and the countless stories that unfold with the message #YehDiwaliKissonWali. Depicting a saree shopping visit and another couple on a cutlery shopping spree, the feel-good films each bring alive a unique story that unfolds on the streets. Be it Sarojini Nagar market in Delhi or fashion street in Mumbai, OptimiZEE urges viewers to shop local to help them rediscover the small joys of helping your neighbourhood business and creating memories this festive season.

OptimiZee head Kartik Mahadev said, “In the post-pandemic world, while digital transactions have helped many businesses flourish and given consumers convenience, it has also brought with it a tyranny for small businesses who thrive on the footfalls from the neighbourhood. ‘Stories’ emerge when people connect. With this belief, the campaign encourages people to make a local shopping trip, experience a story, and make their Diwali shopping trip a memorable one, while also supporting the neighbourhood business.”

Tiqui-taka founder Jigar Fernandes, Founder, tiqui-taka who directed the films, said, “A visit to the local shop often rewards us with interesting moments. Through two such moments, the campaign highlights the joy of local shopping and asks the viewer to go experience their own local shopping stories this Diwali. It was a privilege working with legends like Zarina Wahab, Avtar Gill, and Virendra Saxena. Their timeless charm is the soul of the films."

The campaign is further bolstered by a user-generated content activity announced across Zee’s social handles calling for viewers to share their Diwali shopping stories with #VocalForLocal by tagging @ZEECorporate.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/15.jpg?itok=EryxtPo4
Colors Tamil is all set for the world television premiere of RK Nagar

Mumbai: Entertainment channel Colors Tamil has announced the world television premiere of "RK Nagar" on 3 July at 2:00 pm. An entertaining tale set in a world of crime is here to grapple audiences by exploring plots around politics, romance, and buckets of drama and humour.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/14.jpg?itok=SKlMlYyR
Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture

News broadcaster Zee Media on Friday said its chief executive officer Sudhir Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/13.jpg?itok=SqQMuk0p
TCH 2022: Language no barrier to consume South content, only quality

Mumbai: The unending reservoir of talent emerging from the South across languages like Malayalam, Telugu, Tamil and Kannada indicates that language is no longer a barrier in the consumption of content, only quality. Experts discuss the implications of the South content market boom at Viacom18...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/11_1.jpg?itok=kc77oJY9
TCH 2022: How can Indian content woo the world?

Indian cinema and entertainment has been gradually gaining a share in the global market, with audiences around the world being more receptive to Indian content now than they have been in the past. Spurred, no doubt, in part due to the increased accessibility of the content on online streaming...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/9.jpg?itok=XVcSQ_zd
NDTV elevates Parimal Dutta to senior vice president

Mumbai: NDTV has elevated Parimal Dutta as senior vice president. He has been associated with the company for over 11 years. He leads the brand solutions team at the news broadcaster. During his career spanning 23 years, Dutta has been associated with The Times of India, Star India, CNBC and...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/8.jpg?itok=JGQSooK7
Colors Tamil to telecast new fiction show 'Pachakili' on 4 July

Mumbai: Exploring marital values, familial bonds and sibling relationships, Colors Tamil, is all set to premiere Pachakili, a brand-new fiction show, starting 4 July.  Based on the life of a naive village belle Pachakili (played by Actor Monisha Arshak) and Adithya (played by Actor Kishore), the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/6.jpg?itok=618s5_6g
Cosmos-Maya to invest $50 mn to expand into Europe and North America

Mumbai: Indian animation company, Cosmos-Maya, is planning global expansion and aims to grow five fold in the next three years. The company has drawn up a blueprint to scale up in new geographies with an investment in the range of $50 million, expanding in the Europe Union and establishing a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/1.jpg?itok=8OA2PR7o
TCH 2022: Will the 2020s decade drive an insatiable demand for content?

The world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/006.jpg?itok=92tBSql2
Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their...

Television TV Channels Viewership