Report on Shemaroo

Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28

Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28

MUMBAI: Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 28 of 2018 in the Hindi GEC (U+R) market. Dangal TV and Zee TV swapped their sixth and seventh positions in the rural market while all the top 10 channels retained their positions as compared to the previous week in the urban segment.

Hindi GEC (U+R)

Zee Anmol and Zee TV retained their first and second positions with 651719 impressions (000s) sum and 577951 impressions (000s) sum respectively. Sony Pal jumped to the third position from fifth position as compared to the previous week with 551727 impressions (000s) sum.

Star Bharat, Colors, Star Utsav and Star Plus stood at fourth, fifth, sixth and seventh positions respectively with 541652 impressions (000s) sum, 538323 impressions (000s) sum, 504288 impressions (000s) sum and 493095 impressions (000s) sum.    

Rishtey, Sony Sab and Sony Entertainment Television retained their eighth, ninth and tenth positions with 429347 impressions (000s) sum, 410532 impressions (000s) sum and 407029 impressions (000s) sum respectively.

Hindi Rural GEC

Zee Anmol, Sony Pal, Star Utsav, Rishtey, Star Bharat retained their first, second, third, fourth and fifth positions with 503347 impressions (000s) sum, 377659 impressions (000s) sum, 346199 impressions (000s) sum, 306527 impressions (000s) sum and 285042 impressions (000s) sum respectively.   

Dangal TV and Zee TV swapped their sixth and seventh positions respectively with 244443 impressions (000s) sum and 232042 impressions (000s) sum respectively.

Big Magic, Colors and Star Plus retained their respective eighth, ninth and tenth positions with 167892 impressions (000s) sum, 163481 impressions (000s) sum and 147830 impressions (000s) sum.

Hindi Urban GEC

In urban GEC, no changes were observed. Colors, Zee TV, Star Plus, Sony Sab, Sony Entertainment Television, Star Bharat, Sony Pal, Star Utsav, Zee Anmol and Rishtey retained their first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 374843 impressions (000s) sum, 345909 impressions (000s) sum, 345266 impressions (000s) sum, 300846 impressions (000s) sum, 298959 impressions (000s) sum, 2566

Latest Reads
Madhya Pradesh Tourism gets shot in the arm from Travelxp

MUMBAI: Madhya Pradesh tourism is all set to get a facelift as it collaborates with Travelxp to showcase the beauty and uniqueness of tourism destinations of the state worldwide. Travelxp will be creating an exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving...

Television TV Channels People
Republic Bangla’s promotional blitz ahead of launch

KOLKATA: Intending to stay ahead of other brands, Republic Media Network, India’s most viewed news channel in both English & Hindi news genre, is all set to break the records of regional news genre has conceptualised and executes a host of marketing initiatives communicated via brand...

Television TV Channels Regional
Manzar Studios acquires rights for Spanish thriller 'At the End of the Tunnel’

MUMBAI: Manzar Studios has bagged the exclusive Indian remake rights of Argentine-Spanish hit At the End of the Tunnel directed by Rodrigo Grande. The movie will soon be available for an Indian adaptation after a successful international showcase. Along with this, the company has also bagged the...

Television Production House Post Production
Enterr10 Media COO Deep Drona moves on

NEW DELHI: Enterr10 Media’s chief operating officer Deep Drona has called it quits and decided to move on from his current role. Drona had joined the organisation in February 2020 and was responsible for the overall growth of the network, including leading the change on Dangal TV. Also in his...

Television TV Channels People
Contiloe Pictures rebrands VFX division to Illusion Reality Studioz

Contiloe Pictures has rebranded its VFX division to Illusion Reality Studioz, led by Nitin Dadoo. With an aim of becoming the one stop destination for all VFX needs, the in-house vertical, solely focussing on VFX and animation, will continue the Contiloe ethos of merging storytelling and art with...

Television Production House Fiction
As broadcast industry recovers, why is the English genre lagging behind?

There's no denying that 2020 was a rocky year for broadcasters, as the Covid2019 pandemic shut down filming, fresh programming grew scarce and ad revenues slowed to a trickle. Now, as the industry is on the course to recovery, it has emerged that one single TV genre fared worse than the others.

Television TV Channels English Entertainment
Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership
News genre witnessed 27 per cent rise in viewership in 2020: BARC

In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry.

Television TV Channels Viewership
TRP scam: Bombay HC grants bail to Partho Dasgupta

MUMBAI: After spending well over two long months in police custody, former CEO of the Broadcast Audience Research Council (BARC) Partho Dasgupta has finally been granted bail by the Bombay high court, the Bar and Bench reported. He had been detained in Taloja central prison for his alleged...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required