Television
Report on Hindi News Viewership

Zee Anmol claws to top place in Free Across Genres channels in week 29

GECs continued to drive television viewership as news channels lost ratings

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/05/zee-am.jpg?itok=RogquXh_

BENGALURU: Television viewership dipped slightly in week 29 of 2020 (Saturday, 18 July 2020 to Friday, 24 July 2020, week or period under review) according to Broadcast Audience Research Council Research on India (BARC) weekly data as compared to the previous week. BARC reported 17.3 billion impressions as Television viewership for week 29 of 2020 as compared to 17.4 billion weekly impressions during the immediate trailing week – week 28. BARC releases weekly data for the top two, three, four, five or 10 channels of a language, genre or sub-genre in the public domain. Besides, BARC also releases data for the Top 10 channels on all platforms across genres on all platform, on the pay platform and on the free platform. Similar data is also split up for the top Hindi GECs on these platforms along with further segmentation of the combined urban and rural Hindi speaking market or HSM (U+R), in HSM (U) and HSM (R). For regional and other genres such as news, languages, BARC publishes data for the top 5 or lesser channels.

The analysis in this paper is limited to BARC data available in the public domain – the top two, three, four, five or 10 channels of the genre/sub-genre/language/platform/market.

Despite the small dip in television ratings, GECs viewership in general seems to have continued climbing, while the News genre seems to have continued the trend of reduction in eyeballs. BARCs’ data for week 29 for the Top five channels in Assamese, Bangla, Bhojpuri, Malayalam, Marathi, Oriya, Punjabi, Tamil and Telugu channels shows that their combined ratings increased as compared to week 28. Only the combined weekly ratings of the top five Gujarati and Kannada channels fell as compared to the previous week. It must be noted that some of the channels in the above genres are movie channels, news channels, etc. However, BARC does publish data in the public domain of the Top five News channels in Hindi, English, Assamese, Bangla, Kannada, Malayalam, Marathi, Oriya, Telugu and Tamil languages. The combined weekly impressions of the top 5 News channels in all these languages declined except for Bangla and Oriya News channels, which increased by 1.8 percent and 2.2 percent respectively in week 29 of 2020 as compared to week 28. The combined weekly impressions of the other two major genres – Movies (almost flat growth – increased by 0.5 percent) and Kids (declined by 4.2 percent) in week 29 of 2020 did see some changes, but not enough to make a major impact to overall weekly television viewership. These four genres – GEC, Movies, News and Kids generally constitute 90 percent of the overall television ratings according to BARC reports.

Top 10 Channels on All Platforms Across Genres

Since its return to DD Free Dish, Zee Entertainment Enterprises Ltd’s second Hindi GEC Zee Anmol has seen viewership climb. The channel was ranked fourth in BARC’s weekly list of Top 10 Channels om All Platforms Across Genres in week 29 of 2020. Long time numero uno on this list – Enterr 10 Television’s Dangal had lost its peak position when many of the Hindi GECs returned to DD Free Dish a few weeks ago. Dangal was now ranked 5 in week 29 of 2020. 

Seven Hindi GECs, two Telugu channels and one channel made up BARC’s weekly list of Top 10 Channels on All Platforms Across Genres in week 29 of 2020. There were 3 Star India channels, two channels each from Sony Pictures Network India (SPN) and one channel each from Enterr 10 Television, Sun TV Network (Sun TV) and Viacom18 in the list for Top 10 Channels on All Platforms Across Genres in week 29 of 2020.

Please refer to the chart below:

Top 10 Pay Channels Across Genres

Two channels -ranked ninth and tenth in the previous week (week 28 of 2020) exited BARC’s weekly list of Top 10 Pay Channels Across Genres in week 29 of 2020 to be replaced by Viacom18’s flagship Hindi GEC Colors and Star India’s Hindi Movies channel Star Gold. The other 8 channels in BARC’s weekly list in week 29 of 2020 were the same in the previous week, with a slight juggling of ranks. There were three channels each from the Hindi GEC and Telugu genres, two channels from the Hindi Movies and one channel each from the Kids and the Tamil genres in BARC weekly list of Top 10 Pay Channels Across Genres in week 29 of 2020. There were three channels each from Star India and Viacom18 (or associated with Viacom18 through its parent Network 18), two channels each from SPN and Zeel and one channel from Sun Tv.

Please refer to the figure below:

Top 10 FreeChannels Across Genres

Zee Anmol clawed its way to the top spot in BARC’s weekly list of Top 10 Free Channels Across Genres in week 29 of 2020. All the channels in the weekly list for week 29 of 2020 were the same as in week 28 with some shuffling of ranks. There were 3 channels each from Viacom18 and Zeel, two channels from Enterr10 Television and one channel each from B4U Network and Star India in BARC’sweekly list of Top 10 Free Channels Across Genres in week 29 of 2020. There six Hindi GECs, three Hindi movies channels and one Bhojpuri channel in BARC’s weekly list of Top 10 Free Channels Across Genres in week 29 of 2020.

Please refer to the chart below:


 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/18_0.jpg?itok=6lfE-C_x
Aaj Tak brings social awareness campaign 'Mera Swabhimaan'

Mumbai: On Monday, Aaj Tak announced its new campaign "Mera Swabhimaan" with its first segment on the channel's prime time show Black & White by Sudhir Chaudhary at 9 p.m. The campaign’s interactive format invites viewers to share their personal stories through self-shot videos of such...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/16.jpg?itok=YBSmzOUP
Rishab Gulshan of BCCL passes away in a road accident

Bennett Coleman and Co Ltd (BCCL) head of group strategy and digital growth Rishab Gulshan, has passed away in a road accident, wherein he was riding a bike on the Delhi-Jaipur highway in Rewari, Haryana.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/spect.jpg?itok=S6FluPsc
Charter communications signs deal with Zee for distribution in the US

Mumbai: Charter Communications announced the launch of new South Asian-focused video packages with up to 24 new channels as part of a programming expansion made possible in part by a distribution agreement for all of India's Zee channels. The new India View packages, which feature significantly...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/devdatta_potnis.jpg?itok=9FxTfD-B
Devdatta Potnis parts ways with Cosmos-Maya

Mumbai: After a ten-year partnership during which time the company grew steadily, Devdatta Potnis, the current chief growth officer, has announced his decision to leave Cosmos-Maya.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/alisa_bowen.jpg?itok=FDEoRCY2
Disney+ announces Alisa Bowen as its new president

Mumbai: Alisa Bowen has been named Disney+ president, effective immediately. In this role, Bowen will build on the flagship streaming service’s reputation as a global destination for premium content. Bowen has led global business operations for Disney’s streaming platforms, including Disney+, since...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/love.jpg?itok=-rgtNwc4
Zing introduces short video content series ‘Tiny Tales’

Mumbai: Zing has launched Tiny Tales, a digital-first short-form video content series aimed at gen Z. The first launch is Tiny Tales – Pyaar Tune Kya Kiya on 1 October, which is a heartfelt extension of Zing’s marquee show Pyaar Tune Kya Kiya, featuring endearing stories of love, friendship, and...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/rakesh_nigam_0.jpg?itok=osc7EmIG
IPRS targets Rs. 60 crore revenue for the festive season

During the past two Covid infected years on-ground events took a severe hit. This had an extremely negative impact on the public performance music rights business. However, with normalcy returning The Indian Performing Right Society (IPRS) CEO Rakesh Nigam is optimistic about generating revenue of...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/zee-media.jpg?itok=Fd3XKkex
Zee Media announces pulling out 14 new channels from Barc ratings

On Saturday, the company announced its bold and definite decision to stop participating in the Broadcast Audience Research Council (Barc) ratings.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/zee_1.jpg?itok=XrKEGDyQ
India’s first private satellite TV channel Zee celebrates 30 glorious years of entertainment

Mumbai: Zee Entertainment Enterprises (ZEEL) celebrates 30 years of glory in India. The company has transformed the media & entertainment industry by providing the best experiences to audiences in India and around the world.

Television TV Channels GECs