Television
Report on Shemaroo

Zee Anmol back on top of Hindi channels in across genres

Sun TV led the across genres list at first place in week 32

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BENGALURU: After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018 to Friday, 10 August 2018, week under review). At the first rank in BARC’s across genres list was the Sun TV Network’s flagship Tamil GEC Sun TV. Like last week, two free to air (FTA) Hindi GEC, one flagship channel each from Hindi GEC and Telugu GEC genres from the Star India stable were also present in BARC’s across genres list for the week under review.

Seven Hindi GECs and one channel each from the Hindi movies genre, Tamil GEC and Telugu GEC comprised BARC’s weekly list of top 10 channels during the week under review. From the network’s perspective, besides the four Star India channels, there were two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun TV Network and Viacom18 in the across genres list in week 32 of 2018.

As is the norm, Sun TV led the across the genres list at first place in week 32 with 1,133.028 million weekly impressions as compared to 1,046.99 million weekly impressions in week 31 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

At second rank was Zee Anmol in week 32 of 2018 with 749.977 million weekly impressions as compared to 653.951 million weekly impressions in week 31. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking market - HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked fourth in HSM (R).

Star India’s flagship Hindi GEC Star Plus climbed up two ranks to third place in week 32 of 2018 with 726.112 million impressions as compared to 665.796 million weekly impressions in the previous week. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

Retaining its fourth place in week 32 of 2018 was Star India’s FTA Hindi GEC Star Utsav with 675.211 million weekly impressions as compared and 684.843 million weekly impressions in week 31. Star Utsav had re-entered BARC’s across genres list in week 29.  Star Utsav was ranked third in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked third in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

Also climbing up two ranks in week 32 of 2018 was Star India’s flagship Telugu GEC Star Maa at fifth place with 659.642 million weekly impressions as compared to 649.967 million weekly impressions in week 31. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. The first four of the top 5 programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

Dropping down three ranks to sixth place was Zeel’s flagship Hindi GEC Zee TV with 657.079 million weekly impressions in week 32 of 2018 as compared to 702.128 million weekly impressions in week 31. Zee TV was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- The Balaji Telefilms produced Kumkum Bhagya, was ranked second, while its spinoff Kundali Bhagya was ranked third in HSM (U+R)  in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. Kumkum Bhagya on Zee TV was also ranked third and Kundali Bhagya ranked fourth in HSM (U) in BARC’s lists of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week.

SPN’s Hindi Movies channel Sony Wah re-entered BARC’s across genres weekly at rank seven in week 32 of 2018 with 628.865 million weekly impressions. Sony Wah as ranked first in BARC’s list of top 5 Hindi Movies channels in HSM (U+R), as well is in HSM (U). In HSM (R) Sony Wah was ranked fifth in the Hindi Movies genre. Hindi feature films (HFF) that featured on Sony Max – Rowdy Rathore and PK were among the top 5 most watched Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R). A third HFF- Yevadu on Sony Wah was also on BARC’s list of top 5 Hindi Movies programmes during primetime in HSM (R).

Viacom18’s flagship Hindi GEC Colors climbed up a rank to eighth place in week 32 of 2018 with 620.538 million weekly impressions as compared to eighth rank and 630.498 million weekly impressions in week 31. Colors was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U). Naagin 3  retained the top place in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Naagin 3 was ranked first and Dance Deewane was ranked fourth in HSM (U). Further, Naagin 3 was ranked fifth in HSM (R).

Star India’s Hindi GEC Star Bharat was ranked ninth in week 32 of 2018 with 619.402 million weekly impressions compared to seventh rank and 645.100 million weekly impressions in week 30. Star Bharat was ranked sixth in BARC’s list of top 10 Hindi channels in HSM (U+R), HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

SPN’s women focused Hindi GEC Sony Pal retained its tenth rank in week 32 of 2018 with 618.547 million weekly impressions as compared to 585.975 million weekly impressions in week 30. Sony Pal was ranked fifth in BARC’s weekly list of top 10 Hindi channels in HSM (U+R), was ranked third in HSM (R) and was ranked eighth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

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