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Youth genre is most benefitted in Chrome DM week 23

MTV gained the highest OTS with 83.8 per cent in HSM excluding less than 1 Lakh markets

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MUMBAI: Youth genre has grown by 25.65 per cent in week 23 of Chrome Data Analytics and Media. In this genre, MTV gained the highest OTS with 83.8 per cent in HSM excluding less than 1 Lakh markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, business news took the second position that grew by 25.03 per cent in six metros. In this genre, CNBC Awaz gained the highest OTS with 79.5 per cent. Kids genre stood in the third position by gaining 22.02 per cent in all India 1 Lakh+ space. Discovery Kids secured the highest OTS with 81.7 per cent.

English movies stood in fourth position in 6 metros and grew by 21.84 per cent. Movies Now channel gained the highest OTS with 37.8 per cent. Hindi Movies stood in the fifth position and grew by 17.53 per cent in HSM excluding less than 1 Lakh areas. In this genre Movies OK gained the highest OTS with 88.6 per cent. 

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