Television

Youth genre emerges as top gainer in Chrome DM Week 43

MTV gained the highest OTS in the genre

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MUMBAI: Youth genre has emerged as the top gainer in week 43 of Chrome Data Analytics and Media data. The genre grew by 1.95 per cent. In this genre, MTV gained the highest OTS with 85.4 per cent in Hsm Excl<1 market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, religious gained second position and grew by 1.45 per cent in Hsm Excl<1 market. In this genre, Aastha channel gained the highest OTS with 98.0 per cent. While Hindi news genre stood in the third position by gaining 0.73 per cent in Hsm Excl<1 market , ABP News secured the highest OTS with 99.4 per cent.

Hindi movies stood in fourth position and grew by 0.48 per cent. B4U Kadak channel gained the highest OTS with 90.4 per cent in the Hindi movies genre. Hindi GEC genre stood on the fifth position and grew by 0.27 per cent in and DD National gained the highest OTS with 99.1 per cent in the HSM Excel <1 market.

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