Television

Youth genre emerges as most benefitted in Chrome DM week 34

Infotainment and English news genre were the other two gainers in week 34

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MUMBAI: Youth genre became the top gainer in week 34 of Chrome Data Analytics and Media data. The genre grew by 0.59 per cent. In this genre, MTV channel gained the highest OTS with 86.3 per cent in HSM excluding less than 1 lakh markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, infotainment gained second position and grew by 0.43 per cent in all India one lakh plus market. In this genre, History TV18 gained the highest OTS with 84.6 per cent. English news genre stood in the third position by gaining 0.43 per cent in six metros market. Republic TV secured the highest OTS with 99.3 per cent.

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