Mumbai: With 27 weeks of uninterrupted domination, CNN-News18 India has solidified its position as the industry leader. As per the recent Barc data for week 39 to week 42, CNN-News18 now accounts for more market share than Times Now and India Today combined.
According to Barc data (market share, TG: 2+, India, Wk 42, All Day 24 hrs), CNN-News18 accounts for 33.7 per cent , while Republic TV, Times Now, and India Today account for 29.4 per cent, 26.9 per cent , and 5.8 per cent , respectively.
CNN-News18 has also performed exceptionally well in the highly competitive prime time slot of 6 p.m. to 11 p.m.
According to Barc data (market share per cent, 6 p.m. to 11 p.m., TG:15+AB, India Wk 39 to 42, Monday to Friday), CNN-News18 received 32.2 per cent, with Republic TV and Times Now fighting for second place with 28.9 per cent and 25.9 per cent market share, respectively.
Meanwhile, India Today remained at the number four position with an 8.9 per cent market share in the category.
Even on the digital front, the News18 brands have gained traction, with views steadily increasing across YouTube and other social media platforms.
News18 has made significant investments in technology and editorial resources to ensure that its content and presentation remain unique to the audience and far ahead of the competition.