Television

With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 28 of 2019.

Top Advertisers:

Week 28 rankings of BARC saw little changes as compared to the past week. Hindustan Unilever Ltd and Reckitt Benkiser India Ltd remained firm on the top two positions with 181978 and 93694 insertions, respectively.

ITC Ltd claimed its position in the third spot back after a week’s gap, with 37987 insertions. It was followed by Procter & Gamble, which was missing from the list last week. It had made 34875 insertions. Cadbury’s India Ltd slipped down two spots to rank fifth this week with 33099 ad insertions on TV.

Rank

Advertiser

Insertions

 

 

 

Week 28

   

1

HINDUSTAN LEVER LTD

181978

   

2

RECKITT BENCKISER (INDIA) LTD

93694

   

3

ITC LTD

37987

   

4

PROCTER & GAMBLE

34875

   

5

CADBURYS INDIA LTD

33099

   

6

BROOKE BOND LIPTON INDIA LTD

30426

   

7

COLGATE PALMOLIVE INDIA LTD

28926

   

8

AMAZON ONLINE INDIA PVT LTD

27624

   

9

GODREJ CONSUMER PRODUCTS LTD

19730

   

10

WIPRO LTD

19553

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

 

Top Brands:

The Prime Day Sale on 15-16 July, arguably made Amazon Prime Video the top brand in the BARC week 28 rankings. The OTT service-provider inserted 12365 ads on TV during the week.

It was followed by Colgate Dental Cream, which rose from the fifth spot of the past week, with 11896 ad insertions. Trivago improved its position greatly, taking the third spot as compared to the last week’s 10th. It made 11720 ad insertions during the week.

Last week’s top brand, Dettol Liquid Soap ranked fourth in week 28 with 11393 insertions. The fifth position was acquired by Santoor Sandal & Turmeric, which was on number 3 last week, with 11155 ad insertions.

Rank

Brands

Insertions

 

 

 

Week 28

   

1

AMAZON PRIME VIDEO

12365

   

2

COLGATE DENTAL CREAM

11896

   

3

TRIVAGO

11720

   

4

DETTOL LIQUID SOAP

11393

   

5

SANTOOR SANDAL AND TURMERIC

11155

   

6

HARPIC BATHROOM CLEANER

10452

   

7

HARPIC 10/10

9699

   

8

CLINIC PLUS SHAMPOO

9436

   

9

SURF EXCEL EASY WASH

9196

   

10

DETTOL TOILET SOAPS

9085

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

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