Television
Report on Shemaroo

What’s in a name: Should BARC India withdraw from trademark registry?

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/30/tv%20viewership%20priority4.jpg?itok=km1nKmxB

MUMBAI: William Shakespeare once said, “What’s in a name,” but when he said that little did he know that even an acronym could become a cause of concern!

In a recent development, the new television viewership measurement body, Broadcast Audience Research Council (BARC) India was sent a letter by Trombay based nuclear research organisation Bhabha Atomic Research Centre (BARC). Wondering why? Well, it was for using the same acronym: BARC.

The newly launched television measurement body has been having a lot of teething problems. Not only does it have to deal with the anxiety of broadcasters and advertisers, who are still getting used to the numbers released every Wednesday starting 29 April, but it has also been in news for the Ministry of Information and Broadcasting asking it to stop releasing data till the registration process was complete. While this was resolved and BARC India continued releasing its data, it has got into trouble now for using the acronym BARC.

As reported by Economic Times, Bhabha Atomic Research Centre controller R P Raju in his letter to the Broadcast Audience Research Council has said that the Bhabha Atomic Research Centre has been using the acronym for decades and is popularly known by it. Thus, according to Raju, the acronym ‘BARC’ should be for the exclusive use of the institution and not be used by the measurement body.

Taking it a step further, Raju has now taken up the issue with the trademark registry for registration. BARC controller, vide his letter, has asked Broadcast Audience Research Council to immediately stop using the acronym 'BARC' and also withdraw applications filed by it with the trademark registry for registration of the same trademark.

While BARC India CEO Partho Dasgupta did not respond to Indiantelevision.com’s calls or messages, an industry source informed that the rating agency’s legal team is now looking into the issue.

The big question now is: ‘Is there any need for BARC India to withdraw its registration?’

According to media analysts, Broadcast Audience Research Council is far from any trouble. It can be recalled that the ratings body had in July 2014 changed its logo, giving it the shape of a Rubik’s Cube. Another change, which took place, then was that the word ‘India’ was added to the logo. Thus, BARC became BARC India. While its website URL always contained India (www.barcindia.co.in), the logo donned the acronym BARC, which all changed in July, last year.

Another point, which can be noted is that Broadcast Audience Research Council is not the only one using the acronym BARC. For instance, Bangalore Analytical Research Centre, an engineering and environment service provider too uses the same acronym. Log on to www.barcindia.com and you can be introduced to another BARC. So will Bhabha Atomic Research Centre go behind it as well?

Not only this, if one visits the television measurement body’s website, the acronym used is BARC India and not BARC.

While the legal team at BARC India is busy framing their responses, we at Indiantelevision.com hope that the ratings body remains in news only for its television viewership numbers.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810463471.jpg?itok=RRzMZfN-
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with amraachhi.org

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi (amraachhi.org) which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620805828618.jpg?itok=U5y9JkaB
Milagrow founder Rajeev Karwal loses battle against Covid

MUMBAI: Milagrow Robots founder & chairman Rajeev Karwal died of Covid-19 on Wednesday morning after he was on ventilator support for almost a week. He was known for his contribution to the Indian electronics and technology space. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620802169241.jpg?itok=A6_8bohv
&pictures brings the television premiere of ‘The Power’

MUMBAI: Offering a treat to action movie lovers, &pictures will premiere Vidyut Jammwal's The Power on 15 May at 8 PM. Directed by National award-winning filmmaker Mahesh Manjrekar, the film is loaded with high-octane action scenes featuring Jammwal.  Packed with the strong performance of...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620801970424.jpg?itok=VU3u-pst
Cartoon Network’s family fun time with Best Summer Ever campaign

NEW DELHI: Kids' entertainment channel Cartoon Network has rolled out the Best Summer Ever campaign for kids and parents, which aims to transform homes into the ultimate destinations for exciting adventures that could be enjoyed with the entire family.  As a part of the Best Summer Ever campaign...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/krishna-menon.jpg?itok=U1tzaV5v
The Q India promotes Krishna Menon as COO

The QYOU Media Inc has appointed Krishna Menon as the COO of its Hindi language youth-oriented channel The Q India, available in over 100 million TV households and to over 612 million OTT and mobile users.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/cit.jpg?itok=kqGVYnEu
CINTAA urges producers to follow Covid SOPs, says lapse could impact the whole unit

The Cine and Television Actors' Association (CINTAA) has urged producers to follow standard operating procedures (SOP) during the shooting and production stages to protect actors from Covid-19. The request from CINTAA comes at a time when several actors have tested positive for Covid, and some of...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620724084175.jpg?itok=CO4COQFY
Sony Pictures Sports Network unveils UEFA EURO 2020 fixtures

KOLKATA: With the UEFA EURO 2020 barely a month away, Sony Pictures Sports Network has unveiled the schedule for the biggest football tournament in 2021 gathers pace. The tournament kicks off 11 June 2021 live on Sony TEN 2 and Sony TEN 3 (in Hindi) channels in India.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620714595449.jpg?itok=zLDmYXtA
&pictures wins big at Global Digital Marketing Excellence Awards 2021

MUMBAI: &pictures began the award season on a high note by bagging three metals across ‘Global Digital Marketing Excellence Awards 2021’ for its innovative brand refresh campaign – On Nahi, Full On. At ‘Global Digital Marketing Excellence Awards 2021’ &pictures bagged three awards in...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/ipl.jpg?itok=WTQewpSw
Remaining IPL matches to be played outside India: BCCI prez Sourav Ganguly

The remainder of the suspended Indian Premier League (IPL) 2021 will be played outside the country, said Board of Cricket Control in India (BCCI) head Sourav Ganguly, putting to rest a lot of speculations about the league.

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required