Television

Week 33 of Chrome DM sees highest growth of 0.33% for infotainment

Only three genres were present in the top gainers list this week

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MUMBAI: Week 33 of Chrome Data Analytics & Media saw the highest growth of 0.33 per cent compared to week 32. The infotainment genre was the top gainer with 0.33 per cent growth.

In the infotainment genre, NGC gained the highest OTS with 91 per cent in All India 1 Lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position was grabbed by English news genre with 0.08 per cent growth with Rajyasabha TV garnering the highest OTS with 96.9 per cent in six metros.

The other four genres in the previous week were Hindi GEC, youth, infotainment and music. All the categories grew a substantial per cent.

Last week, the sports genre was the leader with 0.31 per cent growth.

Religious genre was at the third spot with 0.05 per cent growth. Aastha channel was the most benefitted with 97.2 per cent OTS in HSM excluding less than 1L-market.

The average OTS for Hindi GEC genre in week 33 is 77.9 per cent in HSM excluding the less than 1L-market. Out of the 13 genres, 10 witnessed the loss in terms of per cent. Youth genre garnered an average OTS of 87.7 per cent in HSM excluding the less than 1L-market.  

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